Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Name	Channel	Objective	Difficulty	Cost
Develop gated content (e.g., eBooks, whitepapers) for lead generation	Content	Customer Acquisition Engagement Lead Generation Trust and Loyalty	Intermediate	Medium	View
Develop gated content like eBooks, whitepapers, and webinars	Content	Engagement Enhance Brand Reputation Lead Generation Trust and Loyalty	Intermediate	Medium	View
Develop hands-on activities or breakout sessions for interactive learning	Events	Customer Satisfaction Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Develop highly personalised messaging tailored to niche audience needs	Email	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Develop highly shareable content (e.g., memes, videos) to encourage virality	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Views	Intermediate	Medium	View
Develop holiday-specific content (e.g., guides, gift ideas) to engage customers	Content	Engagement Enhance Brand Reputation Sales Traffic Trust and Loyalty	Intermediate	Medium	View
Develop how-to guides and tutorials that provide value to your audience	Content	Brand Awareness Customer Satisfaction Engagement Enhance Brand Reputation Lead Generation Retention Trust and Loyalty	Intermediate	Medium	View
Develop immersive, experiential marketing campaigns to engage customers	Events	Brand Awareness Customer Satisfaction Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Develop integrated campaigns that leverage multiple channels (email, social, PPC)	Social Media	Brand Awareness Customer Acquisition Engagement Lead Generation Reach Sales Traffic	Intermediate	Medium	View
Develop interactive content (quizzes, checklists) to engage users	Content	Customer Satisfaction Engagement Enhance Brand Reputation Lead Generation Trust and Loyalty	Intermediate	Medium	View
Develop joint marketing campaigns to leverage both brands' audiences	PR	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Develop long-term relationships with top-performing micro-influencers	Social Media	Brand Awareness Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Develop multiple tiers in the loyalty programme with escalating rewards	Email	Customer Satisfaction Engagement Retention Trust and Loyalty	Intermediate	Medium	View
Develop niche-specific products or services	Content	Customer Acquisition Customer Satisfaction Enhance Brand Reputation Lead Generation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Develop on-demand online courses to provide value and capture leads	Content	Customer Acquisition Engagement Enhance Brand Reputation Lead Generation Trust and Loyalty	Intermediate	Medium	View
Develop partnerships with local distributors or agents	Events	Customer Acquisition Enhance Brand Reputation Reach Sales Trust and Loyalty	Intermediate	Medium	View

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