Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Time to Impact

Name	Channel	Objective	Difficulty	Cost
Develop catchy jingles or slogans for brand recognition	Radio	Brand Awareness Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Develop co-branded campaigns or promotions	PR	Brand Awareness Engagement Enhance Brand Reputation Reach Sales Trust and Loyalty	Intermediate	Medium	View
Develop community outreach programmes aligned with brand values	Community	Brand Awareness Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Develop comparison charts to showcase product advantages over competitors	Content	Brand Awareness Customer Acquisition Enhance Brand Reputation Lead Generation Sales Trust and Loyalty	Intermediate	Medium	View
Develop compelling, newsworthy press releases	PR	Brand Awareness Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Develop creative, attention-grabbing ad scripts	Television	Brand Awareness Engagement Enhance Brand Reputation Reach Sales Traffic Views	Intermediate	Medium	View
Develop cross-promotional campaigns for existing and new products	Content	Brand Awareness Customer Acquisition Engagement Enhance Brand Reputation Lead Generation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Develop customer lifetime value models to optimise marketing spend	Email	Customer Acquisition Retention Sales Trust and Loyalty	Intermediate	Medium	View
Develop dashboards for real-time monitoring of key metrics	Content	Customer Satisfaction Engagement Enhance Brand Reputation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Develop discount bundles to encourage higher volume purchases	In-Store	Customer Acquisition Engagement Retention Sales	Intermediate	Medium	View
Develop engaging ad creatives with clear calls to action	Display Advertising	Brand Awareness Engagement Lead Generation Sales Traffic	Intermediate	Medium	View
Develop engaging in-store events or activities	In-Store	Brand Awareness Customer Satisfaction Engagement Enhance Brand Reputation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Develop engaging, relatable ads with local appeal	Display Advertising	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Develop exclusive content or offers for loyalty programme members	Email	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Develop exclusive offers or discounts for customers of both brands	Affiliates	Customer Acquisition Customer Satisfaction Engagement Retention Sales Trust and Loyalty	Intermediate	Medium	View
Develop focus groups to gain deeper qualitative insights	Events	Customer Satisfaction Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View

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