Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Name	Channel	Objective	Difficulty	Cost
Develop a referral programme to encourage word-of-mouth marketing	Community	Customer Acquisition Engagement Enhance Brand Reputation Lead Generation Retention Trust and Loyalty	Intermediate	Medium	View
Develop a referral programme with clear incentives	Affiliates	Customer Acquisition Engagement Lead Generation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Develop a robust content strategy to nurture leads through the funnel	Content	Engagement Lead Generation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Develop a robust governance structure to manage the joint venture effectively	PR	Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Develop a seamless customer experience across all channels (online, in-store, mobile)	In-Store	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Develop a series of blog posts or videos discussing the product benefits	Content	Brand Awareness Engagement Enhance Brand Reputation Lead Generation Traffic Trust and Loyalty Views	Intermediate	Medium	View
Develop a slide deck from existing content for presentations	Content	Brand Awareness Engagement Enhance Brand Reputation Lead Generation Reach Trust and Loyalty	Intermediate	Medium	View
Develop a structured brand ambassador programme with clear benefits and expectations	Community	Brand Awareness Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Develop a structured outreach programme to engage with micro-influencers	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Develop a themed event that aligns with your brand and influencer interests	Events	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Develop a tiered loyalty programme with escalating rewards	Email	Customer Satisfaction Engagement Retention Sales Trust and Loyalty	Intermediate	Medium	View
Develop a unique theme or concept for the pop-up to attract attention	Events	Brand Awareness Engagement Enhance Brand Reputation Lead Generation Reach Sales Traffic	Intermediate	Medium	View
Develop an event-specific content strategy (blogs, videos, live streams)	Content	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty Views	Intermediate	Medium	View
Develop an exit strategy in case the alliance does not meet expectations	PR	Customer Satisfaction Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Develop branded content partnerships with popular publishers or blogs	Content	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Develop case studies and content specific to the needs of target accounts	Content	Customer Acquisition Engagement Enhance Brand Reputation Lead Generation Sales Trust and Loyalty	Intermediate	Medium	View

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