Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Name	Channel	Objective	Difficulty	Cost
Develop a content calendar for consistent posting	Content	Brand Awareness Engagement Enhance Brand Reputation Reach Retention Traffic Trust and Loyalty Views	Intermediate	Medium	View
Develop a content calendar for regular executive contributions	Content	Brand Awareness Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Develop a content strategy focused on providing actionable industry insights	Content	Brand Awareness Engagement Enhance Brand Reputation Lead Generation Traffic Trust and Loyalty	Intermediate	Medium	View
Develop a customer loyalty programme to incentivise repeat purchases	Email	Customer Satisfaction Retention Sales Trust and Loyalty	Intermediate	Medium	View
Develop a dedicated section on the website for green initiatives	Content	Brand Awareness Engagement Enhance Brand Reputation Traffic Trust and Loyalty	Intermediate	Medium	View
Develop a loyalty programme specifically for returning customers	Email	Customer Satisfaction Engagement Retention Sales Trust and Loyalty	Intermediate	Medium	View
Develop a loyalty programme where customers earn points for every purchase	In-Store	Customer Satisfaction Engagement Retention Sales Trust and Loyalty	Intermediate	Medium	View
Develop a marketing calendar for seasonal campaigns and promotions	Content	Brand Awareness Engagement Enhance Brand Reputation Reach Sales Traffic Trust and Loyalty	Intermediate	Medium	View
Develop a media outreach strategy for regular communication	PR	Brand Awareness Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Develop a meme calendar to plan content around anticipated trends	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Develop a mobile app to enhance the omnichannel experience	Mobile	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Develop a points exchange system between partnering brands	Affiliates	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Develop a pre-launch campaign to gauge interest and gather feedback	Social Media	Brand Awareness Engagement Lead Generation Product Launch Trust and Loyalty	Intermediate	Medium	View
Develop a pre-launch teaser campaign to build anticipation	Social Media	Brand Awareness Engagement Enhance Brand Reputation Product Launch Reach Trust and Loyalty	Intermediate	Medium	View
Develop a proactive PR strategy to build a positive brand image	PR	Brand Awareness Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Develop a rapid response plan for negative feedback or crises	PR	Customer Satisfaction Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View

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