Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Name	Channel	Objective	Difficulty	Cost
Design eye-catching banners with clear calls to action	Display Advertising	Brand Awareness Engagement Lead Generation Sales Traffic	Intermediate	Medium	View
Design packaging that stands out and reinforces product differentiation	In-Store	Brand Awareness Enhance Brand Reputation Product Launch Sales Trust and Loyalty	Intermediate	Medium	View
Design visually appealing brochures with clear, concise messaging	Direct Mail	Brand Awareness Engagement Enhance Brand Reputation Lead Generation Reach Sales Trust and Loyalty	Intermediate	Medium	View
Design visually appealing catalogues with clear, concise content	Direct Mail	Brand Awareness Customer Acquisition Engagement Enhance Brand Reputation Lead Generation Sales Trust and Loyalty	Intermediate	Medium	View
Develop a brand manifesto or story that aligns with customer values	Content	Brand Awareness Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Develop a calendar for seasonal and strategic promotions	Content	Brand Awareness Engagement Enhance Brand Reputation Reach Sales Traffic Trust and Loyalty	Intermediate	Medium	View
Develop a centralised campaign hub to track and manage efforts	Content	Engagement Lead Generation Retention Sales Traffic	Intermediate	Medium	View
Develop a clear business plan outlining objectives, roles, and responsibilities	Content	Customer Acquisition Customer Satisfaction Enhance Brand Reputation Lead Generation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Develop a co-branded product or campaign to attract shared customers	PR	Brand Awareness Customer Acquisition Engagement Enhance Brand Reputation Reach Sales Trust and Loyalty	Intermediate	Medium	View
Develop a comprehensive FAQ section and knowledge base on your website	Content	Customer Satisfaction Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Develop a comprehensive communication plan to announce the rebrand	PR	Brand Awareness Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Develop a comprehensive crisis communication plan outlining roles and responsibilities	PR	Customer Satisfaction Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Develop a comprehensive onboarding programme for new customers	Email	Customer Acquisition Customer Satisfaction Retention Trust and Loyalty	Intermediate	Medium	View
Develop a consistent ad campaign theme for brand recognition	Display Advertising	Brand Awareness Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Develop a content calendar aligned with customer needs and seasonal trends	Content	Brand Awareness Customer Satisfaction Engagement Enhance Brand Reputation Reach Retention Traffic Trust and Loyalty	Intermediate	Medium	View
Develop a content calendar focused on high-impact viral campaigns	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Traffic Views	Intermediate	Medium	View

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