Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Name	Channel	Objective	Difficulty	Cost
Create high-quality, valuable content to attract backlinks	Content	Brand Awareness Engagement Enhance Brand Reputation Traffic Trust and Loyalty	Intermediate	Medium	View
Create infographics from data-heavy articles or reports	Content	Brand Awareness Engagement Enhance Brand Reputation Reach Traffic Trust and Loyalty Views	Intermediate	Medium	View
Create joint content (blogs, webinars, social media) to increase reach	Content	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Create limited-time offers to create urgency and boost sales	Email	Customer Acquisition Engagement Retention Sales	Intermediate	Medium	View
Create long, vertical pins that are more eye-catching	Social Media	Brand Awareness Engagement Reach Traffic Views	Intermediate	Medium	View
Create pillar content and topic clusters to increase site authority	Content	Brand Awareness Enhance Brand Reputation Traffic Trust and Loyalty	Intermediate	Medium	View
Create pre-approved messaging templates for various crisis scenarios	PR	Customer Satisfaction Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Create shareable, high-quality visual content	Content	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty Views	Intermediate	Medium	View
Create short, engaging, and trend-driven videos	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Views	Intermediate	Medium	View
Create targeted ads for specific listener demographics	Radio	Brand Awareness Customer Acquisition Engagement Lead Generation Reach Sales Traffic	Intermediate	Medium	View
Create tiered rewards to encourage more significant engagement	Email	Customer Satisfaction Engagement Retention Trust and Loyalty	Intermediate	Medium	View
Create visually appealing display ads that capture attention	Display Advertising	Brand Awareness Engagement Enhance Brand Reputation Reach Sales Traffic Views	Intermediate	Medium	View
Create visually appealing pins that align with popular trends	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Traffic Views	Intermediate	Medium	View
Curate high-quality, relevant content for your audience	Content	Brand Awareness Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Design an attractive, interactive booth to draw attendees	Events	Brand Awareness Engagement Enhance Brand Reputation Lead Generation Reach Traffic	Intermediate	Medium	View
Design attractive, eye-catching displays for in-store placement	In-Store	Brand Awareness Customer Acquisition Engagement Enhance Brand Reputation Sales Trust and Loyalty	Intermediate	Medium	View

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