Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Name	Channel	Objective	Difficulty	Cost
Distribute free samples at high-traffic locations or events	Events	Brand Awareness Customer Acquisition Engagement Enhance Brand Reputation Lead Generation Product Launch Reach Sales Trust and Loyalty	Intermediate	Medium	View
Distribute press releases to targeted media outlets	PR	Brand Awareness Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Educate customers on proper disposal or reuse of packaging	Content	Customer Satisfaction Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Educate customers on the unique benefits that justify the pricing	Content	Brand Awareness Customer Satisfaction Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Embed Vimeo videos on your website and blogs	Content	Brand Awareness Engagement Enhance Brand Reputation Traffic Views	Intermediate	Medium	View
Encourage affiliates to use diverse marketing channels	Affiliates	Brand Awareness Customer Acquisition Engagement Lead Generation Reach Sales Traffic	Intermediate	Medium	View
Encourage audience participation with polls and surveys	Social Media	Customer Satisfaction Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Encourage comments and engagement to build community	Community	Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Encourage customer participation with contests or giveaways	Social Media	Engagement Enhance Brand Reputation Lead Generation Trust and Loyalty	Intermediate	Medium	View
Encourage customers to leave positive reviews	Social Media	Customer Satisfaction Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Encourage customers to move up tiers by increasing their purchase frequency or volume	Email	Customer Satisfaction Engagement Retention Sales Trust and Loyalty	Intermediate	Medium	View
Encourage customers to share photos or reviews of products on social media	Social Media	Brand Awareness Customer Satisfaction Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Encourage employees to engage and share content	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Encourage feedback through loyalty programmes or incentives	Email	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Encourage listener engagement through Q&A sessions	Events	Customer Satisfaction Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Encourage micro-influencers to create authentic, user-generated content	Social Media	Brand Awareness Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View

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