Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Name	Channel	Objective	Difficulty	Cost
Encourage positive feedback and reviews from customers	Social Media	Customer Satisfaction Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Encourage positive reviews and customer feedback	Social Media	Customer Satisfaction Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Encourage repeat purchases through automated replenishment services	Email	Customer Satisfaction Retention Sales Trust and Loyalty	Intermediate	Medium	View
Encourage satisfied customers to leave positive reviews	Social Media	Customer Satisfaction Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Encourage user feedback through interactive notifications	Mobile	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Encourage user interaction with surveys and polls	Social Media	Customer Satisfaction Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Encourage user participation through contests or challenges	Social Media	Customer Satisfaction Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Encourage user reviews and ratings for social proof	Social Media	Customer Satisfaction Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Encourage viewers to like, comment, and subscribe	Social Media	Engagement Enhance Brand Reputation Trust and Loyalty Views	Intermediate	Medium	View
Engage in thought leadership through guest blogging and speaking at industry events	Content	Brand Awareness Engagement Enhance Brand Reputation Lead Generation Trust and Loyalty	Intermediate	Medium	View
Engage with affected customers directly to manage concerns and rebuild trust	Email	Customer Satisfaction Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Engage with attendees or audiences through branded activations	Events	Brand Awareness Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Engage with customers through Etsy’s messaging platform	Marketplaces	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Engage with customers through interactive content	Social Media	Customer Satisfaction Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Engage with customers through live demonstrations	Events	Customer Satisfaction Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Engage with customers through responsive customer service	Community	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View

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