Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
Name | Channel | Objective | Difficulty | Cost | |
---|---|---|---|---|---|
Engage with existing customers through personalised communication to explain the rebrand |
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View | |
Engage with followers on social media to build a personal connection | Social Media |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Engage with followers through comments and discussions | Social Media |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Engage with followers through comments and messages | Social Media |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
Engage with followers through comments, likes, and DMs | Social Media |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
Engage with followers through direct messaging and Q&A sessions | Social Media |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Engage with key decision-makers through direct mail or personalised gifts | Direct Mail |
Engagement
Enhance Brand Reputation
Lead Generation
Trust and Loyalty
|
Intermediate | Medium | View |
Engage with local communities through events and sponsorships | Events |
Brand Awareness
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Engage with other users’ content to build a community | Social Media |
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Engage with user comments and encourage interaction | Social Media |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Engage with users through comments, direct messages, and live chats | Social Media |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
Engage with viewers through comments and community posts | Community |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
Enhance page speed and mobile-friendliness for better rankings | Search Engines |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
Ensure ads are mobile-friendly and responsive | Mobile |
Brand Awareness
Engagement
Reach
Sales
Traffic
|
Intermediate | Medium | View |
Ensure all emails are GDPR-compliant and user-friendly |
Customer Satisfaction
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View | |
Ensure banners are mobile-friendly for broader reach | Mobile |
Brand Awareness
Engagement
Reach
Traffic
|
Intermediate | Medium | View |