Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Name	Channel	Objective	Difficulty	Cost
Ensure compliance with Walmart’s guidelines for better visibility	Marketplaces	Brand Awareness Enhance Brand Reputation Reach Sales Trust and Loyalty	Intermediate	Medium	View
Ensure compliance with legal and ethical guidelines	PR	Customer Satisfaction Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Ensure compliance with regulations (e.g., GDPR, TCPA)	Email	Customer Satisfaction Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Ensure consistent branding and messaging across all channels	Social Media	Brand Awareness Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Ensure discount strategies align with overall brand positioning	Content	Brand Awareness Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Establish a rapid response team to manage crises effectively	PR	Customer Satisfaction Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Establish clear partnership terms, including branding, promotion, and revenue sharing	Affiliates	Brand Awareness Enhance Brand Reputation Sales Trust and Loyalty	Intermediate	Medium	View
Etsy Offsite Ads	Display Advertising	Customer Acquisition Reach Sales Traffic	Intermediate	Medium	View
Etsy Promoted Listings	Marketplaces	Customer Acquisition Engagement Sales Traffic Views	Intermediate	Medium	View
Feature user-generated content prominently on the website and social channels	Social Media	Brand Awareness Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Focus on link-building with authoritative websites	Search Engines	Enhance Brand Reputation Traffic Trust and Loyalty	Intermediate	Medium	View
Focus on local SEO to increase visibility in Bing Places for Business	Search Engines	Brand Awareness Customer Acquisition Engagement Lead Generation Reach Traffic	Intermediate	Medium	View
Follow up with attendees post-event with exclusive content or offers	Email	Customer Satisfaction Engagement Enhance Brand Reputation Lead Generation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Follow up with attendees through email with additional resources	Email	Customer Satisfaction Engagement Enhance Brand Reputation Lead Generation Retention Trust and Loyalty	Intermediate	Medium	View
Follow up with media contacts to encourage coverage	PR	Brand Awareness Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Formalise partnerships with clear agreements and objectives	Affiliates	Brand Awareness Customer Acquisition Enhance Brand Reputation Lead Generation Retention Sales Trust and Loyalty	Intermediate	Medium	View

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