Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
| Name | Channel | Objective | Difficulty | Cost | |
|---|---|---|---|---|---|
| Gather customer feedback during activations to refine future strategies | Events |
Customer Satisfaction
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
| Gather participant feedback to refine future workshops | Events |
Customer Satisfaction
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
| Google App Campaigns | Mobile |
App Installs
Engagement
Retention
Sales
|
Intermediate | Medium | View |
| Google Call-Only Ads | Search Engines |
Customer Acquisition
Lead Generation
Sales
|
Intermediate | Medium | View |
| Google Discovery Ads | Display Advertising |
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
| Google Display Ads | Display Advertising |
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Reach
Sales
Traffic
Views
|
Intermediate | Medium | View |
| Google Dynamic Search Ads | Search Engines |
Customer Acquisition
Lead Generation
Sales
Traffic
|
Intermediate | Medium | View |
| Google Local Services Ads | Search Engines |
Customer Acquisition
Lead Generation
Sales
|
Intermediate | Medium | View |
| Google Performance Max Ads | Display Advertising |
App Installs
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
| Google Remarketing Ads | Display Advertising |
Customer Acquisition
Engagement
Lead Generation
Retention
Sales
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
| Google Responsive Search Ads (RSA) | Search Engines |
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
| Google Search Ads | Search Engines |
App Installs
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
| Google Shopping Ads | Search Engines |
Customer Acquisition
Reach
Sales
Traffic
|
Intermediate | Medium | View |
| Google Smart Campaigns | Search Engines |
Brand Awareness
Customer Acquisition
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
| Google Video Ads (YouTube) | Display Advertising |
Brand Awareness
Engagement
Reach
Traffic
Views
|
Intermediate | Medium | View |
| Highlight sustainable packaging in marketing materials and product listings | Content |
Brand Awareness
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |