Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
| Name | Channel | Objective | Difficulty | Cost | |
|---|---|---|---|---|---|
| Amazon Stores | Marketplaces |
Brand Awareness
Customer Acquisition
Engagement
Enhance Brand Reputation
Product Launch
Sales
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
| Amazon Video Ads | Display Advertising |
Brand Awareness
Engagement
Reach
Sales
Traffic
Views
|
Intermediate | Medium | View |
| Analyse TikTok Analytics to understand audience preferences | Social Media |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
| Analyse YouTube Analytics to refine video strategy | Social Media |
Engagement
Enhance Brand Reputation
Reach
Views
|
Intermediate | Medium | View |
| Analyse acquisition channels to optimise marketing spend | Search Engines |
Customer Acquisition
Lead Generation
Retention
Sales
Traffic
|
Intermediate | Medium | View |
| Analyse ad performance regularly to refine targeting and creatives | Display Advertising |
Customer Acquisition
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
| Analyse banner ad performance and adjust strategies accordingly | Display Advertising |
Brand Awareness
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
| Analyse blog performance through Google Analytics and refine strategy | Content |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Traffic
|
Intermediate | Medium | View |
| Analyse campaign performance to refine future postcard strategies | Direct Mail |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
| Analyse customer behaviour data from CRM systems to personalise marketing efforts |
Customer Satisfaction
Engagement
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
| Analyse customer data to identify potential upgrades and target accordingly |
Customer Acquisition
Customer Satisfaction
Engagement
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
| Analyse customer data to personalise marketing efforts at each funnel stage |
Customer Acquisition
Customer Satisfaction
Engagement
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
| Analyse customer support interactions for recurring feedback themes | Community |
Customer Satisfaction
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
| Analyse discount effectiveness through sales data and customer feedback |
Customer Satisfaction
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
| Analyse email performance metrics and optimise accordingly |
Customer Satisfaction
Engagement
Retention
Sales
Traffic
Trust and Loyalty
|
Intermediate | Medium | View | |
| Analyse email performance metrics to refine strategies |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Lead Generation
Retention
Sales
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |