Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
| Name | Channel | Objective | Difficulty | Cost | |
|---|---|---|---|---|---|
| Analyse flyer campaign performance for future optimisation | Direct Mail | 
            
               Customer Acquisition 
                
                  Engagement 
                
                  Enhance Brand Reputation 
                
                  Lead Generation 
                
                  Reach 
                
                  Sales 
                
                  Traffic 
                
               | 
          Intermediate | Medium | View | 
| Analyse loyalty programme data to identify trends and refine offerings | 
            
               Customer Satisfaction 
                
                  Engagement 
                
                  Enhance Brand Reputation 
                
                  Retention 
                
                  Trust and Loyalty 
                
               | 
          Intermediate | Medium | View | |
| Analyse past seasonal performance to inform future strategies | Content | 
            
               Customer Acquisition 
                
                  Engagement 
                
                  Enhance Brand Reputation 
                
                  Lead Generation 
                
                  Retention 
                
                  Sales 
                
                  Trust and Loyalty 
                
               | 
          Intermediate | Medium | View | 
| Analyse performance metrics regularly to adjust campaigns | Search Engines | 
            
               Customer Acquisition 
                
                  Engagement 
                
                  Lead Generation 
                
                  Retention 
                
                  Sales 
                
                  Traffic 
                
               | 
          Intermediate | Medium | View | 
| Analyse pop-up performance to determine ROI and future opportunities | In-Store | 
            
               Customer Acquisition 
                
                  Engagement 
                
                  Lead Generation 
                
                  Sales 
                
                  Traffic 
                
               | 
          Intermediate | Medium | View | 
| Analyse reader demographics to refine ad placements | Display Advertising | 
            
               Brand Awareness 
                
                  Engagement 
                
                  Reach 
                
                  Sales 
                
                  Traffic 
                
               | 
          Intermediate | Medium | View | 
| Analyse user behaviour through in-app analytics | Mobile | 
            
               Customer Satisfaction 
                
                  Engagement 
                
                  Retention 
                
                  Trust and Loyalty 
                
               | 
          Intermediate | Medium | View | 
| Analyse webinar attendance and feedback to improve future sessions | Events | 
            
               Customer Satisfaction 
                
                  Engagement 
                
                  Enhance Brand Reputation 
                
                  Retention 
                
                  Trust and Loyalty 
                
               | 
          Intermediate | Medium | View | 
| Analyse whitepaper performance to refine future research efforts | Content | 
            
               Engagement 
                
                  Enhance Brand Reputation 
                
                  Lead Generation 
                
                  Trust and Loyalty 
                
               | 
          Intermediate | Medium | View | 
| Apply predictive analytics to personalise customer experiences and offers | 
            
               Customer Satisfaction 
                
                  Engagement 
                
                  Retention 
                
                  Sales 
                
                  Trust and Loyalty 
                
               | 
          Intermediate | Medium | View | |
| Automate email sequences for onboarding, nurturing, and retention | 
            
               Customer Acquisition 
                
                  Customer Satisfaction 
                
                  Engagement 
                
                  Retention 
                
                  Trust and Loyalty 
                
               | 
          Intermediate | Medium | View | |
| Break down long-form content into a series of social media posts | Social Media | 
            
               Brand Awareness 
                
                  Engagement 
                
                  Enhance Brand Reputation 
                
                  Reach 
                
                  Traffic 
                
                  Trust and Loyalty 
                
                  Views 
                
               | 
          Intermediate | Medium | View | 
| Build a strong community around the niche market through engagement | Community | 
            
               Customer Satisfaction 
                
                  Engagement 
                
                  Enhance Brand Reputation 
                
                  Retention 
                
                  Trust and Loyalty 
                
               | 
          Intermediate | Medium | View | 
| Build and maintain strong relationships with media contacts | PR | 
            
               Brand Awareness 
                
                  Enhance Brand Reputation 
                
                  Trust and Loyalty 
                
               | 
          Intermediate | Medium | View | 
| Build backlinks from authoritative sites to improve domain authority | Content | 
            
               Enhance Brand Reputation 
                
                  Traffic 
                
                  Trust and Loyalty 
                
               | 
          Intermediate | Medium | View | 
| Build high-quality backlinks from trusted domains | Content | 
            
               Enhance Brand Reputation 
                
                  Traffic 
                
                  Trust and Loyalty 
                
               | 
          Intermediate | Medium | View |