Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Objective

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Strategy

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Time to Impact

Name	Channel	Objective	Difficulty	Cost
Implement volume discounts to incentivise bulk purchases	In-Store	Customer Acquisition Retention Sales Trust and Loyalty	Intermediate	Medium	View
Improve page load speed to reduce bounce rates	Search Engines	Customer Satisfaction Engagement Enhance Brand Reputation Retention Traffic Trust and Loyalty	Intermediate	Medium	View
Improve website speed and performance for better rankings	Search Engines	Customer Satisfaction Engagement Enhance Brand Reputation Retention Traffic Trust and Loyalty	Intermediate	Medium	View
Include QR codes or website links to drive online engagement	Mobile	Customer Acquisition Engagement Lead Generation Sales Traffic	Intermediate	Medium	View
Include a mix of content formats (articles, videos, infographics)	Content	Brand Awareness Engagement Enhance Brand Reputation Reach Traffic Trust and Loyalty Views	Intermediate	Medium	View
Include a strong call to action and contact information	Direct Mail	Customer Acquisition Engagement Lead Generation Sales Traffic	Intermediate	Medium	View
Include a strong call to action to drive conversions	Email	Customer Acquisition Lead Generation Sales Traffic	Intermediate	Medium	View
Include clear calls to action to drive conversions	Email	Customer Acquisition Lead Generation Sales Traffic	Intermediate	Medium	View
Include clear, concise messaging with a call to action	Email	Customer Acquisition Engagement Lead Generation Sales Traffic	Intermediate	Medium	View
Include coupons or special offers in newspaper ads	Print Media	Customer Acquisition Engagement Sales Traffic Trust and Loyalty	Intermediate	Medium	View
Include educational content to nurture leads	Content	Customer Acquisition Engagement Enhance Brand Reputation Lead Generation Trust and Loyalty	Intermediate	Medium	View
Include exclusive offers or discounts on postcards	Direct Mail	Customer Acquisition Engagement Lead Generation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Include high-quality images and compelling copy	Content	Brand Awareness Engagement Enhance Brand Reputation Sales Traffic Trust and Loyalty	Intermediate	Medium	View
Include high-quality images and detailed product descriptions	Marketplaces	Brand Awareness Customer Satisfaction Engagement Enhance Brand Reputation Sales Trust and Loyalty	Intermediate	Medium	View
Include product recommendations based on purchase history	Email	Customer Satisfaction Engagement Retention Sales Trust and Loyalty	Intermediate	Medium	View
Include social media integration to enhance reach	Social Media	Brand Awareness Engagement Reach Traffic Trust and Loyalty	Intermediate	Medium	View

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