Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Name	Channel	Objective	Difficulty	Cost
Implement guerrilla marketing tactics to create buzz	Outdoor Advertising	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Implement heatmaps and session recordings to understand website user behaviour	Content	Customer Satisfaction Engagement Retention Traffic	Intermediate	Medium	View
Implement in-cart upsell offers to increase average order value	Marketplaces	Customer Acquisition Retention Sales	Intermediate	Medium	View
Implement lead scoring to prioritise high-quality leads	Email	Customer Acquisition Lead Generation Retention Sales	Intermediate	Medium	View
Implement live chat and AI-powered chatbots for 24/7 support	Content	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Implement live chat or chatbots on the website for immediate engagement	Content	Customer Satisfaction Engagement Lead Generation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Implement machine learning algorithms to predict customer churn	Email	Customer Satisfaction Retention Trust and Loyalty	Intermediate	Medium	View
Implement multi-channel campaigns (email, phone, social) for engagement	Social Media	Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Implement negative keyword lists to reduce wasted spend	Search Engines	Customer Acquisition Lead Generation Sales Traffic	Intermediate	Medium	View
Implement personalised communication for different tiers to enhance loyalty	Email	Customer Satisfaction Engagement Retention Trust and Loyalty	Intermediate	Medium	View
Implement post-purchase surveys to gather customer insights	Email	Customer Satisfaction Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Implement retargeting ads to recapture lost visitors	Display Advertising	Customer Acquisition Engagement Retention Sales Traffic	Intermediate	Medium	View
Implement schema markup to enhance search engine visibility	Search Engines	Brand Awareness Enhance Brand Reputation Traffic Trust and Loyalty	Intermediate	Medium	View
Implement social listening tools to monitor brand mentions	Social Media	Brand Awareness Customer Satisfaction Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Implement story ads for immersive, full-screen experiences	Social Media	Brand Awareness Engagement Reach Views	Intermediate	Medium	View
Implement sustainable packaging and promote it as a selling point	PR	Brand Awareness Customer Satisfaction Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View

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