Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
Name | Channel | Objective | Difficulty | Cost | |
---|---|---|---|---|---|
Implement a referral programme that benefits both brands in the partnership | Affiliates |
Customer Acquisition
Engagement
Enhance Brand Reputation
Lead Generation
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Implement a referral programme that incentivises lead sharing | Affiliates |
Customer Acquisition
Lead Generation
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Implement a referral programme that rewards customers for bringing in new business | Affiliates |
Customer Acquisition
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Implement a referral programme to encourage word-of-mouth marketing | Community |
Customer Acquisition
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Implement a robust backlink strategy with authoritative websites | Content |
Brand Awareness
Enhance Brand Reputation
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
Implement a robust data collection and analysis system | Content |
Customer Acquisition
Customer Satisfaction
Engagement
Enhance Brand Reputation
Lead Generation
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Implement a seamless referral process on your website or app | Affiliates |
Customer Acquisition
Engagement
Lead Generation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
Implement a unified CRM to track customer interactions and preferences |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View | |
Implement advanced analytics tools to gather and analyse customer data | Content |
Customer Acquisition
Customer Satisfaction
Engagement
Lead Generation
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Implement automated re-engagement campaigns for inactive customers |
Engagement
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
Implement customer feedback loops to improve support processes | Community |
Customer Satisfaction
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
Implement data collection tools to gather customer and market data | Content |
Customer Acquisition
Customer Satisfaction
Engagement
Lead Generation
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Implement data-driven decision-making processes across teams | Content |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Implement dynamic pricing models based on demand and market conditions | Marketplaces |
Customer Acquisition
Customer Satisfaction
Retention
Sales
|
Intermediate | Medium | View |
Implement eco-friendly packaging solutions (recycled, compostable, reusable) | PR |
Brand Awareness
Customer Satisfaction
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Implement exit-intent pop-ups to retain potential customers | Display Advertising |
Customer Acquisition
Engagement
Lead Generation
Retention
Sales
|
Intermediate | Medium | View |