Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Name	Channel	Objective	Difficulty	Cost
Identify and define a specific niche market to target	Content	Customer Acquisition Lead Generation Sales Traffic Trust and Loyalty	Intermediate	Medium	View
Identify and partner with complementary businesses or brands	Affiliates	Brand Awareness Customer Acquisition Engagement Enhance Brand Reputation Lead Generation Reach Sales Trust and Loyalty	Intermediate	Medium	View
Identify high-traffic locations for temporary pop-up shops	Events	Brand Awareness Customer Acquisition Engagement Enhance Brand Reputation Reach Sales Traffic	Intermediate	Medium	View
Identify loyal customers or fans to become brand ambassadors	Community	Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Identify micro-influencers within your niche with highly engaged followers	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Identify new geographic regions for market expansion	Marketplaces	Customer Acquisition Lead Generation Reach Sales Traffic	Intermediate	Medium	View
Identify potential joint venture partners with complementary capabilities	Events	Enhance Brand Reputation Lead Generation Sales Trust and Loyalty	Intermediate	Medium	View
Identify potential partners with a similar target audience but different products	Affiliates	Brand Awareness Customer Acquisition Engagement Enhance Brand Reputation Lead Generation Reach Trust and Loyalty	Intermediate	Medium	View
Identify potential partners with complementary products or services	Affiliates	Brand Awareness Customer Acquisition Enhance Brand Reputation Lead Generation Reach Sales Trust and Loyalty	Intermediate	Medium	View
Implement SEO strategies to increase organic traffic and visibility	Search Engines	Brand Awareness Customer Acquisition Engagement Lead Generation Traffic Trust and Loyalty	Intermediate	Medium	View
Implement a customer advocacy programme to promote positive word-of-mouth	Community	Brand Awareness Customer Satisfaction Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Implement a local SEO strategy, including Google My Business optimisation	Search Engines	Brand Awareness Customer Acquisition Engagement Lead Generation Reach Traffic Trust and Loyalty	Intermediate	Medium	View
Implement a premium pricing strategy to signal higher quality or unique value	PR	Brand Awareness Enhance Brand Reputation Sales Trust and Loyalty	Intermediate	Medium	View
Implement a profit-sharing model to incentivise partner collaboration	Affiliates	Customer Acquisition Engagement Enhance Brand Reputation Lead Generation Sales Trust and Loyalty	Intermediate	Medium	View
Implement a push notification strategy to alert subscribers of new content	Mobile	Engagement Retention Traffic Views	Intermediate	Medium	View
Implement a referral incentive within the loyalty programme	Email	Customer Acquisition Engagement Retention Trust and Loyalty	Intermediate	Medium	View

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