Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
Name | Channel | Objective | Difficulty | Cost | |
---|---|---|---|---|---|
Leverage contextual targeting to reach relevant audiences | Display Advertising |
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
Leverage cross-platform campaigns for consistent messaging | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
Leverage customer feedback to guide diversification decisions | Community |
Customer Satisfaction
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
Leverage customer feedback to improve the referral programme | Community |
Customer Satisfaction
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
Leverage customer loyalty data to target high-value customers |
Customer Acquisition
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
Leverage customer loyalty programmes to increase repeat purchases |
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
Leverage customer reviews to build trust and credibility | Social Media |
Customer Satisfaction
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Leverage data analytics to identify at-risk customers and intervene early |
Customer Satisfaction
Retention
Trust and Loyalty
|
Intermediate | Medium | View | |
Leverage data analytics to optimise pricing for maximum profitability | Content |
Customer Acquisition
Customer Satisfaction
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Leverage data to personalise pricing based on customer behaviour |
Customer Satisfaction
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
Leverage digital billboards for dynamic content | Outdoor Advertising |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Sales
Traffic
Views
|
Intermediate | Medium | View |
Leverage digital displays for dynamic, engaging content | Display Advertising |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Sales
Traffic
Views
|
Intermediate | Medium | View |
Leverage digital marketing to reach international audiences | Social Media |
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
Leverage digital transit ads for dynamic content | Outdoor Advertising |
Brand Awareness
Engagement
Reach
Traffic
|
Intermediate | Medium | View |
Leverage eBay’s promoted listings for organic visibility | Marketplaces |
Brand Awareness
Customer Acquisition
Engagement
Sales
Traffic
|
Intermediate | Medium | View |
Leverage each partner’s audience for cross-promotion | Affiliates |
Brand Awareness
Engagement
Reach
Sales
Trust and Loyalty
|
Intermediate | Medium | View |