Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
Name | Channel | Objective | Difficulty | Cost | |
---|---|---|---|---|---|
Leverage Stories for behind-the-scenes content and updates | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Leverage TikTok Stories for behind-the-scenes content | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
Views
|
Intermediate | Medium | View |
Leverage Vimeo Channels to curate content | Content |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Views
|
Intermediate | Medium | View |
Leverage Walmart’s TwoDay delivery programme to increase conversions | Marketplaces |
Customer Acquisition
Customer Satisfaction
Sales
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
Leverage Yahoo’s partnership with Bing for combined SEO efforts | Search Engines |
Brand Awareness
Enhance Brand Reputation
Reach
Traffic
|
Intermediate | Medium | View |
Leverage YouTube Shorts for quick, engaging content | Social Media |
Brand Awareness
Engagement
Reach
Views
|
Intermediate | Medium | View |
Leverage animated banners for higher engagement | Display Advertising |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Views
|
Intermediate | Medium | View |
Leverage automation and machine learning for bid adjustments | Search Engines |
Customer Acquisition
Engagement
Reach
Sales
Traffic
|
Intermediate | Medium | View |
Leverage billboards for brand awareness and recognition | Outdoor Advertising |
Brand Awareness
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
Leverage both brands' customer lists for joint marketing outreach |
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Reach
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
Leverage brochures as part of a larger content marketing strategy | Print Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Lead Generation
Reach
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Leverage carousel ads for showcasing multiple products or features | Social Media |
Brand Awareness
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
Leverage catalogues as part of a multi-channel marketing strategy | Direct Mail |
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
Leverage click-and-collect or buy-online-pickup-in-store (BOPIS) options | In-Store |
Customer Satisfaction
Engagement
Retention
Sales
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
Leverage community relations for positive PR and goodwill | PR |
Brand Awareness
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Leverage conferences for networking and business development | Events |
Brand Awareness
Customer Acquisition
Engagement
Enhance Brand Reputation
Lead Generation
Trust and Loyalty
|
Intermediate | Medium | View |