Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Time to Impact

Name	Channel	Objective	Difficulty	Cost
Involve ambassadors in brand campaigns or events	Events	Brand Awareness Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Involve employees in CSR activities to foster a positive culture	Community	Brand Awareness Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Launch a points-based or tiered loyalty programme to reward repeat customers	Email	Customer Satisfaction Engagement Retention Sales Trust and Loyalty	Intermediate	Medium	View
Launch a social media campaign to build awareness of the rebrand	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Launch cross-promotional campaigns to introduce new products to existing customers	Email	Customer Acquisition Engagement Product Launch Retention Sales Trust and Loyalty	Intermediate	Medium	View
Launch market-specific websites or landing pages	Content	Brand Awareness Customer Acquisition Engagement Lead Generation Reach Sales Traffic	Intermediate	Medium	View
Launch social media challenges or contests to encourage user participation	Social Media	Brand Awareness Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Leverage A/B testing to refine marketing strategies and messaging	Email	Customer Satisfaction Engagement Enhance Brand Reputation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Leverage CSR efforts in PR and marketing campaigns to build brand reputation	PR	Brand Awareness Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Leverage LinkedIn Live to host webinars and live Q&A sessions	Social Media	Brand Awareness Engagement Lead Generation Trust and Loyalty Views	Intermediate	Medium	View
Leverage POS displays to complement broader in-store promotions	In-Store	Brand Awareness Engagement Sales Trust and Loyalty	Intermediate	Medium	View
Leverage PR to gain media coverage for sustainability efforts	PR	Brand Awareness Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Leverage PR to gain media coverage for whitepaper releases	PR	Brand Awareness Enhance Brand Reputation Lead Generation Reach Trust and Loyalty	Intermediate	Medium	View
Leverage Reels for increased visibility and engagement	Social Media	Brand Awareness Engagement Reach Views	Intermediate	Medium	View
Leverage SMS automation for consistent communication	Mobile	Customer Satisfaction Engagement Retention Sales Trust and Loyalty	Intermediate	Medium	View
Leverage Snapchat’s AR filters and lenses for interactive content	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View

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