Leverage POS displays to complement broader in-store promotions
In-Store
Use in-store POS displays to grab customers’ attention and highlight promotions. They enhance your store’s atmosphere and make products more enticing. However, they can be costly to set up and maintain.
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Channel
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| In-Store | In-Store marketing involves promoting products or services directly w… |
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Quick Facts
Channel
In-Store
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Pros
- Enhanced Visibility: POS displays catch customers’ attention right at the point of sale, increasing product visibility.
- Impulse Buying: They can drive impulse purchases by showcasing promotional items.
- Brand Promotion: POS displays can effectively promote your brand and create a branded experience.
- Customer Experience: They enhance the in-store experience, making shopping more enjoyable.
- Flexibility: Can be used for a variety of promotions and products.
- Increased Sales: They support overall sales efforts and can lead to higher sales numbers.
- Complementary: POS displays complement other in-store marketing efforts, making your marketing more cohesive.
Cons
- Cost: Setting up and maintaining POS displays can be expensive.
- Space: They take up valuable floor space within the store.
- Maintenance: Requires regular updates and maintenance to keep them relevant and engaging.
- Design: Poorly designed POS displays can fail to attract attention or even deter customers.
- Limited Reach: Limited to those who are already in-store, not reaching a broader audience.
- Clutter: Too many POS displays can clutter the store and overwhelm customers.
- Durability: Must be durable to withstand customer interactions, requiring quality materials.