Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Name	Channel	Objective	Difficulty	Cost
Leverage local TV to support community engagement efforts	Television	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Leverage local influencers or celebrities for endorsements	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Sales Trust and Loyalty	Intermediate	Medium	View
Leverage local newspapers for community-focused campaigns	Print Media	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Leverage long-tail keywords to capture niche traffic	Search Engines	Customer Acquisition Engagement Lead Generation Sales Traffic	Intermediate	Medium	View
Leverage machine learning to predict customer behaviour and trends	Content	Customer Acquisition Customer Satisfaction Engagement Enhance Brand Reputation Lead Generation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Leverage magazine’s digital platforms for extended reach	Content	Brand Awareness Engagement Reach Traffic Views	Intermediate	Medium	View
Leverage media relations for thought leadership and brand positioning	PR	Brand Awareness Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Leverage multimedia elements like images and videos to rank better	Search Engines	Brand Awareness Engagement Enhance Brand Reputation Reach Traffic Views	Intermediate	Medium	View
Leverage outbound telemarketing for lead generation and sales	Telemarketing	Customer Acquisition Lead Generation Sales	Intermediate	Medium	View
Leverage partner distribution channels to expand market reach	Affiliates	Brand Awareness Customer Acquisition Reach Sales Traffic	Intermediate	Medium	View
Leverage platform-specific algorithms to maximise content exposure	Social Media	Brand Awareness Engagement Reach Traffic Views	Intermediate	Medium	View
Leverage platform-specific features (e.g., Stories, Live Streams) for engagement	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty Views	Intermediate	Medium	View
Leverage podcast directories to increase visibility	Content	Brand Awareness Engagement Enhance Brand Reputation Reach Traffic Trust and Loyalty Views	Intermediate	Medium	View
Leverage point-of-purchase displays for high-impact promotions	In-Store	Brand Awareness Customer Acquisition Engagement Sales Trust and Loyalty	Intermediate	Medium	View
Leverage postcards for seasonal promotions or announcements	Direct Mail	Brand Awareness Customer Acquisition Engagement Enhance Brand Reputation Reach Sales Trust and Loyalty	Intermediate	Medium	View
Leverage predictive insights to guide product development and innovation	Content	Customer Satisfaction Enhance Brand Reputation Product Launch Retention Sales Trust and Loyalty	Intermediate	Medium	View

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