Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
| Name | Channel | Objective | Difficulty | Cost | |
|---|---|---|---|---|---|
| Leverage press releases for crisis communication | PR |
Brand Awareness
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
| Leverage prime-time slots for maximum reach | Television |
Brand Awareness
Reach
Views
|
Intermediate | Medium | View |
| Leverage radio contests or giveaways for engagement | Radio |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
| Leverage rewarded ads to increase engagement | Mobile |
Customer Satisfaction
Engagement
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
| Leverage satellite radio’s national reach for brand awareness | Radio |
Brand Awareness
Reach
|
Intermediate | Medium | View |
| Leverage social listening tools to understand customer sentiment and trends | Social Media |
Brand Awareness
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
| Leverage social media and email marketing to promote seasonal deals | Social Media |
Brand Awareness
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
| Leverage social media polls to gather feedback on new ideas or products | Social Media |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Product Launch
Trust and Loyalty
|
Intermediate | Medium | View |
| Leverage social sharing features to increase app visibility | Social Media |
App Installs
Brand Awareness
Engagement
Reach
Traffic
Views
|
Intermediate | Medium | View |
| Leverage sponsorships for exclusive promotional opportunities | Events |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
| Leverage the pop-up as a test market for new products or concepts | Events |
Brand Awareness
Customer Satisfaction
Engagement
Enhance Brand Reputation
Product Launch
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
| Leverage trade shows for networking and relationship-building | Events |
Brand Awareness
Customer Acquisition
Engagement
Enhance Brand Reputation
Lead Generation
Trust and Loyalty
|
Intermediate | Medium | View |
| Leverage transit ads for localised, community-focused campaigns | Outdoor Advertising |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
| Leverage trending challenges and hashtags to increase visibility | Social Media |
Brand Awareness
Engagement
Reach
Traffic
Views
|
Intermediate | Medium | View |
| Leverage trending topics and challenges for timely content creation | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Views
|
Intermediate | Medium | View |
| Leverage user-generated content in tutorials to enhance authenticity | Content |
Brand Awareness
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |