Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
Name | Channel | Objective | Difficulty | Cost | |
---|---|---|---|---|---|
Leverage virtual or augmented reality to enhance brand activations | Events |
Brand Awareness
Engagement
Enhance Brand Reputation
Product Launch
Trust and Loyalty
|
Intermediate | Medium | View |
Leverage webinars as gated content to collect registrant information | Events |
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
|
Intermediate | Medium | View |
Limit frequency to avoid user fatigue and opt-outs |
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View | |
LinkedIn Carousel Ads | Social Media |
Brand Awareness
Engagement
Lead Generation
Reach
Traffic
Views
|
Intermediate | Medium | View |
LinkedIn Conversation Ads | Social Media |
Customer Acquisition
Engagement
Lead Generation
Traffic
|
Intermediate | Medium | View |
LinkedIn Dynamic Ads | Social Media |
Brand Awareness
Engagement
Lead Generation
Reach
Traffic
|
Intermediate | Medium | View |
LinkedIn Follower Ads | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
LinkedIn Lead Gen Forms | Social Media |
Customer Acquisition
Engagement
Lead Generation
Traffic
|
Intermediate | Medium | View |
LinkedIn Sponsored Content Ads | Social Media |
Brand Awareness
Engagement
Lead Generation
Reach
Traffic
Views
|
Intermediate | Medium | View |
LinkedIn Sponsored InMail (Message Ads) | Social Media |
Customer Acquisition
Engagement
Lead Generation
Sales
Traffic
|
Intermediate | Medium | View |
LinkedIn Spotlight Ads | Social Media |
Brand Awareness
Engagement
Lead Generation
Traffic
|
Intermediate | Medium | View |
LinkedIn Text Ads | Social Media |
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Reach
Traffic
|
Intermediate | Medium | View |
LinkedIn Video Ads | Social Media |
Brand Awareness
Engagement
Lead Generation
Reach
Traffic
Views
|
Intermediate | Medium | View |
Map out the customer journey to identify friction points | Content |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
Measure ABM success through account-level metrics and ROI analysis | Content |
Customer Acquisition
Enhance Brand Reputation
Lead Generation
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Measure activation success through attendance, engagement, and social media impact | Events |
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |