Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
| Name | Channel | Objective | Difficulty | Cost | |
|---|---|---|---|---|---|
| Leverage virtual or augmented reality to enhance brand activations | Events |
Brand Awareness
Engagement
Enhance Brand Reputation
Product Launch
Trust and Loyalty
|
Intermediate | Medium | View |
| Leverage webinars as gated content to collect registrant information | Events |
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
|
Intermediate | Medium | View |
| Limit frequency to avoid user fatigue and opt-outs |
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View | |
| LinkedIn Carousel Ads | Social Media |
Brand Awareness
Engagement
Lead Generation
Reach
Traffic
Views
|
Intermediate | Medium | View |
| LinkedIn Conversation Ads | Social Media |
Customer Acquisition
Engagement
Lead Generation
Traffic
|
Intermediate | Medium | View |
| LinkedIn Dynamic Ads | Social Media |
Brand Awareness
Engagement
Lead Generation
Reach
Traffic
|
Intermediate | Medium | View |
| LinkedIn Follower Ads | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
| LinkedIn Lead Gen Forms | Social Media |
Customer Acquisition
Engagement
Lead Generation
Traffic
|
Intermediate | Medium | View |
| LinkedIn Sponsored Content Ads | Social Media |
Brand Awareness
Engagement
Lead Generation
Reach
Traffic
Views
|
Intermediate | Medium | View |
| LinkedIn Sponsored InMail (Message Ads) | Social Media |
Customer Acquisition
Engagement
Lead Generation
Sales
Traffic
|
Intermediate | Medium | View |
| LinkedIn Spotlight Ads | Social Media |
Brand Awareness
Engagement
Lead Generation
Traffic
|
Intermediate | Medium | View |
| LinkedIn Text Ads | Social Media |
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Reach
Traffic
|
Intermediate | Medium | View |
| LinkedIn Video Ads | Social Media |
Brand Awareness
Engagement
Lead Generation
Reach
Traffic
Views
|
Intermediate | Medium | View |
| Map out the customer journey to identify friction points | Content |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
| Measure ABM success through account-level metrics and ROI analysis | Content |
Customer Acquisition
Enhance Brand Reputation
Lead Generation
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
| Measure activation success through attendance, engagement, and social media impact | Events |
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |