Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
Name | Channel | Objective | Difficulty | Cost | |
---|---|---|---|---|---|
Measure ad impact through local sales and traffic data | In-Store |
Brand Awareness
Sales
Traffic
|
Intermediate | Medium | View |
Measure ad impact through sales and brand lift studies | Television |
Brand Awareness
Enhance Brand Reputation
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Measure and report CSR impact through annual reports or press releases | PR |
Brand Awareness
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Measure and report the impact of sustainable packaging efforts | PR |
Brand Awareness
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Measure campaign success through national sales data | In-Store |
Customer Acquisition
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Measure community relations impact through local sentiment and brand perception | Community |
Brand Awareness
Customer Satisfaction
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Measure effectiveness through customer feedback and sales | In-Store |
Customer Satisfaction
Enhance Brand Reputation
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Measure effectiveness through local sales and traffic data | In-Store |
Sales
Traffic
|
Intermediate | Medium | View |
Measure effectiveness through local sales data and foot traffic | In-Store |
Sales
Traffic
|
Intermediate | Medium | View |
Measure effectiveness through post-show surveys and feedback | Events |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Measure event success through registration, attendance, and engagement metrics | Events |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Lead Generation
Trust and Loyalty
|
Intermediate | Medium | View |
Measure event success through social media reach, engagement, and content creation | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
Measure impact through customer feedback and sales data | Community |
Customer Satisfaction
Enhance Brand Reputation
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Measure impact through follow-up surveys and sales data |
Customer Satisfaction
Enhance Brand Reputation
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
Measure impact through post-conference surveys and feedback | Events |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Measure inbound telemarketing effectiveness through conversion rates | Telemarketing |
Customer Acquisition
Customer Satisfaction
Lead Generation
Retention
Sales
|
Intermediate | Medium | View |