Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
| Name | Channel | Objective | Difficulty | Cost | |
|---|---|---|---|---|---|
| Measure media relations effectiveness through coverage volume and quality | PR |
Brand Awareness
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
| Measure outbound telemarketing effectiveness through conversion rates | Telemarketing |
Customer Acquisition
Lead Generation
Sales
|
Intermediate | Medium | View |
| Measure performance using detailed analytics from each network | Social Media |
Customer Satisfaction
Engagement
Retention
Sales
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
| Measure press release impact through media analytics and brand lift | PR |
Brand Awareness
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
| Measure sampling success through conversions and feedback analysis |
Customer Satisfaction
Engagement
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
| Measure sponsorship impact through media coverage and brand lift | PR |
Brand Awareness
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
| Measure the effectiveness of partnership rewards and adjust strategies as needed | Affiliates |
Customer Satisfaction
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
| Measure the performance of meme-based content to refine strategies | Social Media |
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
| Meta Audience Network Ads | Display Advertising |
App Installs
Brand Awareness
Engagement
Lead Generation
Reach
Sales
Traffic
Views
|
Intermediate | Medium | View |
| Meta Carousel Ads | Social Media |
App Installs
Brand Awareness
Engagement
Lead Generation
Reach
Sales
Traffic
Views
|
Intermediate | Medium | View |
| Meta Collection Ads | Social Media |
App Installs
Engagement
Lead Generation
Sales
Traffic
|
Intermediate | Medium | View |
| Meta Dynamic Ads | Social Media |
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
| Meta Instant Experience Ads (formerly Canvas Ads) | Social Media |
Brand Awareness
Engagement
Lead Generation
Product Launch
Reach
Traffic
Views
|
Intermediate | Medium | View |
| Meta Lead Ads | Social Media |
Customer Acquisition
Lead Generation
Sales
Traffic
|
Intermediate | Medium | View |
| Meta Marketplace Ads | Marketplaces |
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
| Meta Messenger Ads | Social Media |
App Installs
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |