Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
| Name | Channel | Objective | Difficulty | Cost | |
|---|---|---|---|---|---|
| Meta News Feed Ads | Social Media |
App Installs
Brand Awareness
Engagement
Lead Generation
Reach
Sales
Traffic
Views
|
Intermediate | Medium | View |
| Meta Poll Ads | Social Media |
Brand Awareness
Engagement
Reach
Traffic
|
Intermediate | Medium | View |
| Meta Slideshow Ads | Social Media |
Brand Awareness
Engagement
Reach
Traffic
Views
|
Intermediate | Medium | View |
| Meta Sponsored Message Ads | Social Media |
Customer Acquisition
Engagement
Lead Generation
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
| Meta Stories Ads | Social Media |
Brand Awareness
Engagement
Reach
Traffic
Views
|
Intermediate | Medium | View |
| Meta Video Ads | Social Media |
Brand Awareness
Engagement
Reach
Traffic
Views
|
Intermediate | Medium | View |
| Microsoft Audience Ads | Display Advertising |
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
| Microsoft Dynamic Search Ads | Search Engines |
Customer Acquisition
Lead Generation
Sales
Traffic
|
Intermediate | Medium | View |
| Microsoft LinkedIn Profile Targeting Ads | Social Media |
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
| Microsoft Native Ads | Display Advertising |
Brand Awareness
Engagement
Lead Generation
Reach
Traffic
Views
|
Intermediate | Medium | View |
| Microsoft Responsive Search Ads | Search Engines |
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
| Microsoft Search Ads (Bing Ads) | Search Engines |
Brand Awareness
Customer Acquisition
Lead Generation
Sales
Traffic
|
Intermediate | Medium | View |
| Microsoft Shopping Ads | Search Engines |
Customer Acquisition
Reach
Sales
Traffic
|
Intermediate | Medium | View |
| Monitor SEO performance using tools like Google Analytics and Search Console | Search Engines |
Customer Acquisition
Engagement
Retention
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
| Monitor Snapchat Insights to optimise content strategy | Social Media |
Engagement
Enhance Brand Reputation
Reach
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
| Monitor TV ad performance with media tracking tools | Television |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Sales
Trust and Loyalty
|
Intermediate | Medium | View |