Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
Name | Channel | Objective | Difficulty | Cost | |
---|---|---|---|---|---|
Monitor ad frequency to avoid ad fatigue | Display Advertising |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
Monitor ad frequency to avoid listener fatigue | Radio |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
Monitor ad frequency to avoid oversaturation | Display Advertising |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
Monitor ad performance through local engagement data | Social Media |
Engagement
Reach
Sales
Traffic
|
Intermediate | Medium | View |
Monitor ad performance through local feedback and surveys | Community |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Monitor ad performance through local traffic and engagement data | Display Advertising |
Engagement
Reach
Sales
Traffic
|
Intermediate | Medium | View |
Monitor ad performance through reader surveys and feedback | Content |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Monitor ad performance through sales and inquiry tracking | Display Advertising |
Customer Acquisition
Engagement
Lead Generation
Sales
Traffic
|
Intermediate | Medium | View |
Monitor ad performance to optimise placement and frequency | Display Advertising |
Engagement
Reach
Sales
Traffic
|
Intermediate | Medium | View |
Monitor ad performance with digital tracking tools | Display Advertising |
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
Monitor affiliate performance and optimise campaigns accordingly | Affiliates |
Customer Acquisition
Engagement
Sales
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
Monitor and analyse customer response to refine future co-branding efforts | Social Media |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
Monitor and manage the online reputation of executives | PR |
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Monitor billboard performance through local traffic data | Outdoor Advertising |
Brand Awareness
Reach
Traffic
|
Intermediate | Medium | View |
Monitor brand mentions and reviews across all digital platforms | Social Media |
Brand Awareness
Customer Satisfaction
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Monitor brochure effectiveness through customer feedback | Direct Mail |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |