Monitor ad performance to optimise placement and frequency
Mobile
Keep an eye on your ads to make sure they perform their best. While you can see great results, it does take some time and effort to monitor and tweak them regularly.
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Demographics
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Promotes
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Strategy
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Sub-strategy
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Technologies
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Channel
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| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
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Quick Facts
Channel
Mobile
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Pros
- Improves ROI: By constantly monitoring ad performance, you can make data-driven decisions to enhance your return on investment.
- Better Audience Targeting: Refining ads based on performance helps you understand and reach your audience more effectively.
- Increased Engagement: Optimizing ad placement and frequency can lead to higher engagement rates from your audience.
- Cost Efficiency: Regularly analyzing ad performance can help identify underperforming ads and allocate spending more effectively.
- Adaptability: Allows for adjustments based on current market trends and audience behavior, keeping your campaigns relevant.
- Enhanced Conversion Rates: Consistent monitoring can lead to higher conversion rates as you fine-tune your strategy.
- Insights Generation: Ongoing analysis of ad performance generates valuable insights that can inform future campaigns.
Cons
- Time-Consuming: Regularly monitoring and adjusting ad performance can be very time-consuming.
- Requires Expertise: Understanding ad metrics and making effective adjustments often require specialized knowledge and skills.
- Potential Costs: There can be ongoing costs associated with the tools and personnel needed for effective ad monitoring and optimization.
- Complexity: The process can be complex, especially with multiple ad campaigns running simultaneously.
- Inconsistent Results: Variations in ad performance can lead to inconsistent results, necessitating frequent adjustments.
- Risk of Over-Optimization: Too many changes can sometimes result in negative effects, such as ad fatigue among your audience.
- Data Overload: The vast amount of data to analyze can be overwhelming and may require sophisticated tools to manage effectively.