Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Time to Impact

Name	Channel	Objective	Difficulty	Cost
Monitor cable ad performance with local analytics tools	Television	Brand Awareness Engagement Enhance Brand Reputation Reach Sales Traffic Trust and Loyalty	Intermediate	Medium	View
Monitor call performance through recording and analytics	Telemarketing	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Monitor catalogue effectiveness through sales tracking and feedback	Direct Mail	Customer Satisfaction Retention Sales Trust and Loyalty	Intermediate	Medium	View
Monitor click-through rates and adjust strategies accordingly	Email	Customer Acquisition Engagement Lead Generation Retention Sales Traffic	Intermediate	Medium	View
Monitor click-through rates to evaluate effectiveness	Email	Customer Acquisition Engagement Lead Generation Sales Traffic	Intermediate	Medium	View
Monitor community engagement through feedback and participation	Community	Customer Satisfaction Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Monitor competitor activity on each channel to stay competitive	Social Media	Brand Awareness Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Monitor competitor ad strategies and adjust accordingly	Display Advertising	Brand Awareness Customer Acquisition Engagement Enhance Brand Reputation Lead Generation Reach Sales Traffic Trust and Loyalty	Intermediate	Medium	View
Monitor competitor content and adjust strategy accordingly	Content	Brand Awareness Engagement Enhance Brand Reputation Lead Generation Reach Sales Traffic Trust and Loyalty	Intermediate	Medium	View
Monitor conference performance through lead generation and sales data	Events	Lead Generation Sales	Intermediate	Medium	View
Monitor cross-channel attribution to understand the impact of each touchpoint	Content	Customer Acquisition Engagement Lead Generation Sales Traffic Trust and Loyalty	Intermediate	Medium	View
Monitor customer feedback and sentiment post-launch to adjust strategies	Social Media	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Monitor delivery rates and opt-out rates to optimise campaigns	Email	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Monitor display effectiveness through sales and foot traffic data	In-Store	Sales Traffic	Intermediate	Medium	View
Monitor engagement metrics to adjust campaign frequency and content	Email	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Monitor event performance through sales and engagement data	Events	Customer Satisfaction Engagement Retention Sales	Intermediate	Medium	View

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