Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Time to Impact

Name	Channel	Objective	Difficulty	Cost
Monitor flyer effectiveness through sales and response tracking	Direct Mail	Customer Acquisition Engagement Retention Sales	Intermediate	Medium	View
Monitor in-store promotion performance through sales data	In-Store	Customer Satisfaction Retention Sales Trust and Loyalty	Intermediate	Medium	View
Monitor marketing performance metrics continuously and adjust strategies accordingly	Social Media	Customer Satisfaction Engagement Enhance Brand Reputation Retention Sales Traffic Trust and Loyalty	Intermediate	Medium	View
Monitor media coverage and sentiment through media analytics tools	PR	Brand Awareness Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Monitor model performance and refine algorithms as needed	Search Engines	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Monitor niche trends and adjust marketing strategies accordingly	Content	Brand Awareness Customer Acquisition Engagement Enhance Brand Reputation Lead Generation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Monitor online reviews and respond to feedback promptly	Social Media	Customer Satisfaction Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Monitor open rates and customer feedback to improve email templates	Email	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Monitor performance closely to assess success and refine strategy	Social Media	Customer Satisfaction Engagement Enhance Brand Reputation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Monitor performance metrics through Amazon Seller Central	Marketplaces	Customer Satisfaction Engagement Enhance Brand Reputation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Monitor postcard effectiveness through sales and response rates	Direct Mail	Customer Acquisition Retention Sales	Intermediate	Medium	View
Monitor press release performance through media coverage and pickup	PR	Brand Awareness Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Monitor recovery campaign performance and adjust strategies as needed	Email	Customer Satisfaction Engagement Enhance Brand Reputation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Monitor sales and feedback closely to refine the product line strategy	Marketplaces	Customer Satisfaction Enhance Brand Reputation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Monitor seller performance metrics to refine strategy	Marketplaces	Customer Satisfaction Enhance Brand Reputation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Monitor social media and news for emerging issues	Social Media	Brand Awareness Customer Satisfaction Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View

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