Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
Name | Channel | Objective | Difficulty | Cost | |
---|---|---|---|---|---|
Monitor social media and pop culture trends for timely and relevant content opportunities | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
Monitor social media for support requests and respond promptly | Social Media |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Monitor sponsorship effectiveness through sales and engagement data | Events |
Engagement
Sales
|
Intermediate | Medium | View |
Monitor trade show performance through lead generation and sales data | Events |
Lead Generation
Sales
|
Intermediate | Medium | View |
Offer a limited-time discount or promotion for early adopters |
Customer Acquisition
Engagement
Lead Generation
Product Launch
Sales
Traffic
|
Intermediate | Medium | View | |
Offer additional points for specific actions, such as referrals or social shares | Social Media |
Customer Acquisition
Engagement
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Offer bonuses or tiered incentives for top-performing affiliates | Affiliates |
Customer Acquisition
Engagement
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Offer bundle deals that encourage customers to purchase more | In-Store |
Customer Acquisition
Engagement
Retention
Sales
|
Intermediate | Medium | View |
Offer bundled packages to encourage higher purchase volumes | In-Store |
Customer Acquisition
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Offer bundled products or services with partner brands as rewards | Affiliates |
Customer Acquisition
Engagement
Enhance Brand Reputation
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Offer certificates of completion for courses to increase engagement |
Customer Satisfaction
Engagement
Retention
Trust and Loyalty
|
Intermediate | Medium | View | |
Offer commission or rewards for successful referrals or content creation | Affiliates |
Customer Acquisition
Engagement
Lead Generation
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Offer competitive commissions to incentivise affiliates | Affiliates |
Customer Acquisition
Lead Generation
Sales
Traffic
|
Intermediate | Medium | View |
Offer competitive pricing to attract more buyers | Marketplaces |
Customer Acquisition
Customer Satisfaction
Sales
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
Offer competitive pricing to attract more sales | Marketplaces |
Customer Acquisition
Retention
Sales
Traffic
|
Intermediate | Medium | View |
Offer customers the option to round up purchases for charity | In-Store |
Brand Awareness
Customer Satisfaction
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |