Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
| Name | Channel | Objective | Difficulty | Cost | |
|---|---|---|---|---|---|
| Partner with other exhibitors for cross-promotion opportunities | Events |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
| Partner with popular internet radio shows for sponsorships | Radio |
Brand Awareness
Engagement
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
| Partner with radio hosts for live reads or endorsements | Radio |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
| Partner with reputable publications for positive brand coverage | PR |
Brand Awareness
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
| Partner with retailers for exclusive POS placements | In-Store |
Brand Awareness
Enhance Brand Reputation
Reach
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
| Partner with retailers for exclusive sampling opportunities | In-Store |
Brand Awareness
Customer Acquisition
Engagement
Enhance Brand Reputation
Lead Generation
Product Launch
Reach
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
| Partner with satellite radio shows for sponsorships | Radio |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
| Partner with sponsored events for co-branded promotions | Events |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
| Partner with subscription boxes to include samples in their offerings | Direct Mail |
Brand Awareness
Customer Acquisition
Engagement
Enhance Brand Reputation
Reach
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
| Partner with suppliers to source sustainable materials | PR |
Brand Awareness
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
| Personalise SMS content based on customer data | Mobile |
Customer Satisfaction
Engagement
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
| Personalise content to match user interests and actions |
Customer Satisfaction
Engagement
Retention
Trust and Loyalty
|
Intermediate | Medium | View | |
| Personalise email content based on customer data |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
| Personalise newsletters with user-specific content |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View | |
| Personalise subject lines and email content to increase open rates |
Customer Acquisition
Engagement
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
| Personalise transactional emails to enhance user experience |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |