Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Time to Impact

Name	Channel	Objective	Difficulty	Cost
Provide ambassadors with branded merchandise to promote brand visibility	Events	Brand Awareness Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Provide early access to new products or sales for upper-tier customers	Email	Customer Satisfaction Engagement Enhance Brand Reputation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Provide exceptional customer service and support to enhance retention	Community	Customer Satisfaction Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Provide exclusive access to products or events for ambassadors	Events	Brand Awareness Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Provide exclusive content or offers in emails	Email	Customer Acquisition Engagement Lead Generation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Provide exclusive offers or content for newsletter subscribers	Email	Customer Acquisition Engagement Lead Generation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Provide exclusive rewards or experiences for top loyalty members	Email	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Provide influencers with branded experiences or products to share	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Provide personalised recommendations and content to loyal customers	Email	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Provide regular training and updates to affiliates	Affiliates	Customer Acquisition Engagement Enhance Brand Reputation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Provide self-service options such as video tutorials and troubleshooting guides	Content	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Provide shareable content (e.g., social media graphics) to referrers	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Provide templates or guidelines to help users create high-quality content	Content	Customer Satisfaction Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Provide tracking information and post-purchase instructions	Email	Customer Satisfaction Retention Trust and Loyalty	Intermediate	Medium	View
Publish articles and whitepapers under executive bylines	Content	Brand Awareness Enhance Brand Reputation Lead Generation Trust and Loyalty	Intermediate	Medium	View
Publish case studies, whitepapers, and research reports	Content	Brand Awareness Enhance Brand Reputation Lead Generation Trust and Loyalty	Intermediate	Medium	View

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