Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
Name | Channel | Objective | Difficulty | Cost | |
---|---|---|---|---|---|
Post regularly to maintain a presence in users’ feeds | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
Post-crisis, conduct a debrief to learn and improve future strategies | PR |
Customer Satisfaction
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
Promote Vimeo content through social media and email campaigns | Social Media |
Brand Awareness
Engagement
Lead Generation
Reach
Traffic
Views
|
Intermediate | Medium | View |
Promote blog content through social media and email newsletters | Content |
Brand Awareness
Engagement
Lead Generation
Reach
Traffic
Trust and Loyalty
Views
|
Intermediate | Medium | View |
Promote content through remarketing ads on social platforms | Social Media |
Brand Awareness
Engagement
Lead Generation
Reach
Retention
Sales
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
Promote discounts through social media, email, and SMS marketing | Social Media |
Customer Acquisition
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
Promote partnership rewards through cross-channel marketing efforts |
Brand Awareness
Customer Acquisition
Engagement
Enhance Brand Reputation
Lead Generation
Reach
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
Promote podcasts through social media and email newsletters | Social Media |
Brand Awareness
Engagement
Lead Generation
Reach
Traffic
Trust and Loyalty
Views
|
Intermediate | Medium | View |
Promote the app across other marketing channels | Social Media |
App Installs
Brand Awareness
Customer Acquisition
Engagement
Reach
Traffic
|
Intermediate | Medium | View |
Promote tutorials through email marketing and social media channels |
Brand Awareness
Engagement
Lead Generation
Traffic
Views
|
Intermediate | Medium | View | |
Promote videos through other social media channels | Social Media |
Brand Awareness
Engagement
Reach
Traffic
Views
|
Intermediate | Medium | View |
Promote webinars and courses through email marketing and social media |
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Reach
Traffic
Views
|
Intermediate | Medium | View | |
Promote webinars through social media, email, and partner networks | Events |
Brand Awareness
Engagement
Lead Generation
Reach
Traffic
Views
|
Intermediate | Medium | View |
Promote whitepapers through email marketing and social media | Content |
Brand Awareness
Engagement
Lead Generation
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
Promote workshops through targeted email campaigns and social media ads |
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Reach
Traffic
|
Intermediate | Medium | View | |
Provide affiliates with high-quality promotional materials | Affiliates |
Brand Awareness
Customer Acquisition
Engagement
Enhance Brand Reputation
Lead Generation
Sales
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |