Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Name	Channel	Objective	Difficulty	Cost
Redesign your website and collateral to reflect new positioning	Content	Brand Awareness Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Regularly analyse viral content performance to refine strategies	Social Media	Engagement Enhance Brand Reputation Reach Traffic Trust and Loyalty	Intermediate	Medium	View
Regularly audit and remove toxic or low-quality backlinks	Search Engines	Enhance Brand Reputation Traffic Trust and Loyalty	Intermediate	Medium	View
Regularly audit online content for brand compliance and reputation	Content	Brand Awareness Customer Satisfaction Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Regularly clean and update databases to maintain data accuracy	Email	Customer Acquisition Customer Satisfaction Enhance Brand Reputation Lead Generation Retention Trust and Loyalty	Intermediate	Medium	View
Regularly clean and update email lists to maintain deliverability	Email	Customer Acquisition Engagement Enhance Brand Reputation Lead Generation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Regularly communicate with affiliates to keep them engaged	Affiliates	Engagement Retention Trust and Loyalty	Intermediate	Medium	View
Regularly conduct crisis simulations to prepare teams	PR	Customer Satisfaction Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Regularly conduct data audits to ensure data accuracy and integrity	Email	Customer Satisfaction Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Regularly engage with customers on social media to build relationships	Social Media	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Regularly evaluate community relations strategies to ensure alignment	Community	Brand Awareness Customer Satisfaction Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Regularly evaluate partnerships for continued alignment and mutual benefit	Affiliates	Customer Satisfaction Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Regularly evaluate sponsorships to ensure alignment and ROI	Events	Brand Awareness Engagement Enhance Brand Reputation Reach Sales Trust and Loyalty	Intermediate	Medium	View
Regularly monitor influencer performance and adjust strategy as needed	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Regularly post engaging and shareable content	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Regularly promote the loyalty programme through email and social media	Email	Customer Satisfaction Engagement Retention Trust and Loyalty	Intermediate	Medium	View

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