Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
Name | Channel | Objective | Difficulty | Cost | |
---|---|---|---|---|---|
Collect customer feedback to identify new tutorial topics | Community |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
Collect feedback from customers who received samples for future improvements |
Customer Satisfaction
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View | |
Collect influencer feedback during and after the event for future improvement | Events |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Communicate the value of premium pricing for high-quality products | Content |
Brand Awareness
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Communicate value-based pricing through marketing messaging | Content |
Brand Awareness
Customer Acquisition
Enhance Brand Reputation
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Compile related blog posts into a comprehensive guide | Content |
Brand Awareness
Engagement
Enhance Brand Reputation
Lead Generation
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
Conduct A/B testing on ad copy, creatives, and landing pages | Search Engines |
Customer Acquisition
Engagement
Lead Generation
Sales
Traffic
|
Intermediate | Medium | View |
Conduct a post-rebrand survey to gauge customer perception |
Brand Awareness
Customer Satisfaction
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View | |
Conduct a thorough market analysis to assess joint venture viability | Marketplaces |
Customer Acquisition
Enhance Brand Reputation
Lead Generation
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Conduct competitor analysis to understand positioning gaps | Content |
Brand Awareness
Enhance Brand Reputation
Lead Generation
Product Launch
Trust and Loyalty
|
Intermediate | Medium | View |
Conduct customer feedback surveys to understand reasons for inactivity |
Customer Satisfaction
Engagement
Retention
Trust and Loyalty
|
Intermediate | Medium | View | |
Conduct customer research to understand perceived value | Community |
Customer Satisfaction
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Conduct in-depth customer interviews for qualitative insights | Events |
Customer Satisfaction
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Conduct in-depth research on target accounts to tailor messaging |
Customer Acquisition
Engagement
Enhance Brand Reputation
Lead Generation
Trust and Loyalty
|
Intermediate | Medium | View | |
Conduct live demonstrations or product launches | Events |
Brand Awareness
Customer Acquisition
Engagement
Enhance Brand Reputation
Lead Generation
Product Launch
Reach
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
Conduct live presentations or workshops to showcase expertise | Events |
Brand Awareness
Engagement
Enhance Brand Reputation
Lead Generation
Trust and Loyalty
|
Intermediate | Medium | View |