Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Name	Channel	Objective	Difficulty	Cost
Conduct market research to continuously refine product positioning	Content	Brand Awareness Customer Satisfaction Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Conduct market research to identify potential industries for diversification	Content	Customer Acquisition Enhance Brand Reputation Lead Generation Sales Trust and Loyalty	Intermediate	Medium	View
Conduct market research to understand barriers to entry and address them	Content	Customer Acquisition Enhance Brand Reputation Lead Generation Product Launch Sales Trust and Loyalty	Intermediate	Medium	View
Conduct market research to understand competitors' pricing strategies	Marketplaces	Customer Acquisition Enhance Brand Reputation Sales Trust and Loyalty	Intermediate	Medium	View
Conduct media training for spokespeople to ensure effective communication	PR	Brand Awareness Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Conduct original research to develop proprietary data and insights	Content	Brand Awareness Enhance Brand Reputation Lead Generation Trust and Loyalty	Intermediate	Medium	View
Conduct pre- and post-ad surveys to measure effectiveness	Display Advertising	Brand Awareness Customer Satisfaction Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Conduct regular SEO audits to identify and fix technical issues	Search Engines	Engagement Enhance Brand Reputation Traffic Trust and Loyalty	Intermediate	Medium	View
Conduct regular customer satisfaction surveys and act on feedback	Email	Customer Satisfaction Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Conduct regular customer surveys to gather feedback on products and services	Email	Customer Satisfaction Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Conduct regular funnel analysis to identify and address bottlenecks	Content	Customer Acquisition Engagement Lead Generation Retention Sales Traffic	Intermediate	Medium	View
Conduct regular list cleaning to maintain a high-quality subscriber base	Email	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Conduct regular training sessions for customer support staff	Events	Customer Satisfaction Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Conduct sentiment analysis on social media and customer reviews	Social Media	Customer Satisfaction Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Conduct thorough keyword research to identify target terms	Search Engines	Brand Awareness Customer Acquisition Engagement Lead Generation Reach Sales Traffic	Intermediate	Medium	View
Continuously monitor and refine data models for better accuracy	Search Engines	Customer Satisfaction Enhance Brand Reputation Retention Sales Trust and Loyalty	Intermediate	Medium	View

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