Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Name	Channel	Objective	Difficulty	Cost
Continuously refine data models and methodologies based on performance	Search Engines	Customer Acquisition Customer Satisfaction Engagement Enhance Brand Reputation Lead Generation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Continuously refine tier benefits based on customer feedback and behaviour	Community	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Continuously research and adopt innovative packaging solutions	In-Store	Brand Awareness Customer Satisfaction Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Convert blog posts into videos or podcasts to reach different audience segments	Content	Brand Awareness Engagement Reach Views	Intermediate	Medium	View
Coordinate seasonal campaigns across all marketing channels	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Sales Traffic Trust and Loyalty	Intermediate	Medium	View
Coordinate timing and messaging to create a cohesive experience	Email	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Create a communication channel (e.g., private group) for ambassador engagement	Community	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Create a customer advisory board to involve loyal customers in product development	Community	Customer Satisfaction Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Create a dedicated CSR section on the website to showcase initiatives	Content	Brand Awareness Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Create a dedicated feedback section on your website or app	Community	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Create a dedicated landing page for showcasing user-generated content	Content	Brand Awareness Engagement Enhance Brand Reputation Traffic Trust and Loyalty	Intermediate	Medium	View
Create a dedicated landing page for the product with compelling content	Content	Brand Awareness Customer Acquisition Engagement Lead Generation Product Launch Sales Traffic	Intermediate	Medium	View
Create a dedicated landing page with event details and registration	Content	Customer Acquisition Engagement Lead Generation Traffic	Intermediate	Medium	View
Create a dedicated section on the company website for executive profiles	Content	Brand Awareness Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Create a detailed influencer brief outlining campaign objectives and messaging	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Create a joint marketing strategy to promote the new venture	PR	Brand Awareness Customer Acquisition Engagement Enhance Brand Reputation Lead Generation Product Launch Reach Sales Trust and Loyalty	Intermediate	Medium	View

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