Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
Name | Channel | Objective | Difficulty | Cost | |
---|---|---|---|---|---|
Create a mix of content formats: blogs, videos, infographics, podcasts | Content |
Brand Awareness
Engagement
Enhance Brand Reputation
Lead Generation
Reach
Traffic
Trust and Loyalty
Views
|
Intermediate | Medium | View |
Create a personalised experience for loyal customers, such as early access to sales |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View | |
Create a post-webinar email sequence to nurture leads |
Customer Acquisition
Engagement
Lead Generation
Retention
Trust and Loyalty
|
Intermediate | Medium | View | |
Create a post-workshop follow-up plan with additional resources or offers |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Lead Generation
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
Create a shared content strategy to build excitement around the co-branding | Content |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
Create a targeted email campaign for existing customers to introduce new products |
Customer Satisfaction
Engagement
Product Launch
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
Create a unique selling proposition (USP) and communicate it consistently across all channels | Content |
Brand Awareness
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Create ads with a strong local focus and community appeal | Community |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
Create an event recap video or blog post featuring influencer content | Content |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
Views
|
Intermediate | Medium | View |
Create an interactive experience within the pop-up to encourage engagement | Display Advertising |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Create and promote Events to drive participation | Events |
Brand Awareness
Customer Acquisition
Engagement
Enhance Brand Reputation
Lead Generation
Reach
Retention
Sales
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
Create and share thread content for deeper engagement | Social Media |
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Create automated workflows for different customer journeys |
Customer Satisfaction
Engagement
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
Create branded memes that reflect current events or popular culture | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
Create co-branded products or services to strengthen the alliance | PR |
Brand Awareness
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Create compelling content that resonates with specific retail audiences | Content |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |