Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Time to Impact

Name	Channel	Objective	Difficulty	Cost
Run contests or giveaways to increase follower engagement	Social Media	Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Run dynamic search ads to capture new keyword opportunities	Search Engines	Customer Acquisition Lead Generation Sales Traffic	Intermediate	Medium	View
Run geo-targeted campaigns to focus on specific regions	Display Advertising	Brand Awareness Customer Acquisition Engagement Lead Generation Reach Sales Traffic	Intermediate	Medium	View
Run high-impact video ads on platforms like YouTube and TikTok	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Views	Intermediate	Medium	View
Run pilot programmes to test market viability before a full launch	Events	Customer Acquisition Product Launch Sales Trust and Loyalty	Intermediate	Medium	View
Run regular ads for consistent brand exposure	Display Advertising	Brand Awareness Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Run seasonal promotions to boost sales	Email	Customer Acquisition Engagement Retention Sales Traffic	Intermediate	Medium	View
Run time-sensitive promotions to create urgency	Email	Customer Acquisition Engagement Lead Generation Retention Sales Traffic	Intermediate	Medium	View
Segment SMS lists for targeted messaging	Mobile	Customer Acquisition Engagement Retention Sales Trust and Loyalty	Intermediate	Medium	View
Segment audiences based on behaviour and demographics	Email	Customer Acquisition Engagement Lead Generation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Segment customers based on behavioural and demographic data for targeted campaigns	Email	Customer Acquisition Engagement Lead Generation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Segment email lists based on user behaviour and preferences	Email	Customer Satisfaction Engagement Lead Generation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Segment email lists for targeted messaging	Email	Customer Acquisition Engagement Lead Generation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Segment users to deliver relevant messages	Email	Customer Satisfaction Engagement Enhance Brand Reputation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Send personalised thank-you notes or gifts to loyal customers	Direct Mail	Customer Satisfaction Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Send re-engagement campaigns to inactive subscribers	Email	Engagement Retention Trust and Loyalty	Intermediate	Medium	View

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