Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
| Name | Channel | Objective | Difficulty | Cost | |
|---|---|---|---|---|---|
| Regularly update the app with new features and improvements | Mobile |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
| Regularly update training and scripts to improve performance | Telemarketing |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
| Regularly update tutorials to ensure accuracy and relevance | Content |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
| Regularly update whitepapers to maintain relevance and authority | Content |
Enhance Brand Reputation
Lead Generation
Trust and Loyalty
|
Intermediate | Medium | View |
| Republish content on platforms like Medium or LinkedIn | Content |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Traffic
Trust and Loyalty
Views
|
Intermediate | Medium | View |
| Repurpose top-performing content into different formats | Content |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Traffic
Trust and Loyalty
Views
|
Intermediate | Medium | View |
| Retweet and engage with content from industry influencers | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
| Run A/B tests to determine the most effective marketing for new products | Content |
Customer Acquisition
Engagement
Lead Generation
Product Launch
Sales
Traffic
|
Intermediate | Medium | View |
| Run a "try before you buy" campaign to reduce purchase hesitation | In-Store |
Customer Acquisition
Customer Satisfaction
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
| Run a brand lift study to measure perception changes | Social Media |
Brand Awareness
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
| Run a customer re-engagement campaign to educate on the new brand |
Brand Awareness
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View | |
| Run a social media campaign with countdowns and sneak peeks | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Product Launch
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
| Run aggressive pricing promotions to increase market share | In-Store |
Customer Acquisition
Sales
|
Intermediate | Medium | View |
| Run co-marketing campaigns with complementary brands | PR |
Brand Awareness
Customer Acquisition
Engagement
Enhance Brand Reputation
Lead Generation
Reach
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
| Run contests and giveaways to boost engagement | Social Media |
Brand Awareness
Customer Acquisition
Engagement
Enhance Brand Reputation
Lead Generation
Trust and Loyalty
|
Intermediate | Medium | View |
| Run contests or challenges that incentivise content creation from users | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |