Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
| Name | Channel | Objective | Difficulty | Cost | |
|---|---|---|---|---|---|
| Regularly update and re-promote evergreen content | Content |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
| Regularly update and refresh content to keep it relevant | Content |
Engagement
Enhance Brand Reputation
Retention
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
| Regularly update and repurpose older content to maintain relevance | Content |
Brand Awareness
Engagement
Enhance Brand Reputation
Retention
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
| Regularly update and test landing pages for better conversion rates | Search Engines |
Customer Acquisition
Engagement
Lead Generation
Retention
Sales
Traffic
|
Intermediate | Medium | View |
| Regularly update buyer personas based on fresh insights and data | Content |
Customer Acquisition
Customer Satisfaction
Engagement
Enhance Brand Reputation
Lead Generation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
| Regularly update catalogue content to reflect new products or promotions | Content |
Brand Awareness
Engagement
Enhance Brand Reputation
Retention
Sales
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
| Regularly update channel strategies based on algorithm changes and trends | Search Engines |
Engagement
Reach
Retention
Traffic
Trust and Loyalty
Views
|
Intermediate | Medium | View |
| Regularly update content to ensure relevance and engagement | Content |
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
| Regularly update flyer content to reflect new promotions | Print Media |
Brand Awareness
Customer Acquisition
Engagement
Enhance Brand Reputation
Sales
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
| Regularly update listings with new tags and descriptions | Marketplaces |
Engagement
Enhance Brand Reputation
Reach
Sales
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
| Regularly update media lists to ensure relevance | PR |
Brand Awareness
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
| Regularly update old blog posts to maintain relevance and improve SEO | Content |
Engagement
Enhance Brand Reputation
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
| Regularly update older content to maintain its relevance | Content |
Engagement
Enhance Brand Reputation
Retention
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
| Regularly update postcard content to maintain relevance | Direct Mail |
Brand Awareness
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
| Regularly update product listings to reflect inventory changes | Marketplaces |
Customer Satisfaction
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
| Regularly update referrers on their status and rewards earned | Affiliates |
Customer Satisfaction
Engagement
Retention
Trust and Loyalty
|
Intermediate | Medium | View |