Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
| Name | Channel | Objective | Difficulty | Cost | |
|---|---|---|---|---|---|
| Snapchat Filters Ads | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Views
|
Intermediate | Medium | View |
| Snapchat Lenses Ads | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Views
|
Intermediate | Medium | View |
| Snapchat Snap Ads | Social Media |
App Installs
Brand Awareness
Engagement
Reach
Sales
Traffic
Views
|
Intermediate | Medium | View |
| Snapchat Story Ads | Social Media |
App Installs
Brand Awareness
Engagement
Reach
Traffic
Views
|
Intermediate | Medium | View |
| Sponsor popular radio shows for consistent exposure | Radio |
Brand Awareness
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
| Spotify Ad Studio Ads | Radio |
Brand Awareness
Engagement
Reach
Traffic
Views
|
Intermediate | Medium | View |
| Spotify Audio Ads | Radio |
Brand Awareness
Engagement
Reach
Traffic
|
Intermediate | Medium | View |
| Spotify Display Ads | Display Advertising |
Brand Awareness
Engagement
Reach
Traffic
Views
|
Intermediate | Medium | View |
| Spotify Podcast Ads | Radio |
Brand Awareness
Engagement
Reach
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
| Spotify Sponsored Playlist Ads | Social Media |
Brand Awareness
Engagement
Reach
Traffic
|
Intermediate | Medium | View |
| Spotify Sponsored Sessions Ads | Display Advertising |
Brand Awareness
Engagement
Reach
Traffic
|
Intermediate | Medium | View |
| Spotify Video Ads | Display Advertising |
Brand Awareness
Engagement
Reach
Views
|
Intermediate | Medium | View |
| Syndicate content on third-party websites and platforms | Content |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Traffic
Views
|
Intermediate | Medium | View |
| Tailor content and messaging to suit each specific channel (e.g., TikTok, LinkedIn) | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
| Tailor content based on customer journey stage and persona | Content |
Customer Acquisition
Engagement
Lead Generation
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
| Tailor marketing messages to appeal to new demographics or regions | Content |
Brand Awareness
Customer Acquisition
Engagement
Enhance Brand Reputation
Reach
Sales
Trust and Loyalty
|
Intermediate | Medium | View |