Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Time to Impact

Name	Channel	Objective	Difficulty	Cost
Tailor messaging for different customer personas to reinforce brand positioning	Content	Brand Awareness Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Target ads based on listener preferences and demographics	Radio	Brand Awareness Customer Acquisition Engagement Lead Generation Reach Sales Traffic	Intermediate	Medium	View
Target ads based on user behaviour and preferences	Display Advertising	Customer Acquisition Engagement Lead Generation Retention Sales Traffic Trust and Loyalty	Intermediate	Medium	View
Target ads to specific local events or seasons	Events	Brand Awareness Engagement Reach Sales Traffic	Intermediate	Medium	View
Target ads to specific regions or demographics	Display Advertising	Brand Awareness Customer Acquisition Engagement Lead Generation Reach Sales Traffic	Intermediate	Medium	View
Target ads to specific sections of the newspaper (e.g., business, lifestyle)	Print Media	Brand Awareness Engagement Lead Generation Reach Sales Traffic	Intermediate	Medium	View
Target high-footfall areas for maximum visibility	Outdoor Advertising	Brand Awareness Reach Sales Traffic	Intermediate	Medium	View
Target high-traffic locations for maximum exposure	Outdoor Advertising	Brand Awareness Reach Traffic	Intermediate	Medium	View
Target high-traffic routes and locations for maximum exposure	Outdoor Advertising	Brand Awareness Reach Traffic	Intermediate	Medium	View
Target postcards to specific demographics or geographic areas	Direct Mail	Brand Awareness Customer Acquisition Lead Generation Reach Sales	Intermediate	Medium	View
Telegram Channel or Group Promotion	Social Media	Brand Awareness Engagement Lead Generation Reach Traffic Trust and Loyalty	Intermediate	Medium	View
Telegram Influencer Marketing	Social Media	Brand Awareness Engagement Reach Traffic Trust and Loyalty	Intermediate	Medium	View
Telegram Link Ads	Social Media	App Installs Brand Awareness Customer Acquisition Engagement Lead Generation Reach Traffic	Intermediate	Medium	View
Telegram Native Post Ads	Social Media	Brand Awareness Engagement Reach Traffic Views	Intermediate	Medium	View
Telegram Polls and Surveys	Social Media	Customer Satisfaction Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Telegram Sponsored Messages	Social Media	Brand Awareness Engagement Reach Traffic	Intermediate	Medium	View

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