Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
| Name | Channel | Objective | Difficulty | Cost | |
|---|---|---|---|---|---|
| Test and optimise different upsell and cross-sell strategies |
Customer Acquisition
Customer Satisfaction
Engagement
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
| Test and optimise each step of the drip sequence |
Customer Acquisition
Engagement
Lead Generation
Retention
Sales
Traffic
|
Intermediate | Medium | View | |
| Test different combinations of channels to optimise performance | Display Advertising |
Customer Acquisition
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
| Test different content types to determine what resonates best with each audience | Content |
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
| Test different messaging and offers to improve conversion rates |
Customer Acquisition
Engagement
Lead Generation
Sales
Traffic
|
Intermediate | Medium | View | |
| TikTok Branded Effects Ads | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Views
|
Intermediate | Medium | View |
| TikTok Branded Hashtag Challenge Ads | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Views
|
Intermediate | Medium | View |
| TikTok Carousel Ads | Social Media |
Brand Awareness
Engagement
Reach
Traffic
Views
|
Intermediate | Medium | View |
| TikTok Collection Ads | Social Media |
App Installs
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Product Launch
Reach
Sales
Traffic
Views
|
Intermediate | Medium | View |
| TikTok In-Feed Ads | Social Media |
App Installs
Brand Awareness
Engagement
Lead Generation
Reach
Sales
Traffic
Views
|
Intermediate | Medium | View |
| TikTok Pangle Ads | Mobile |
App Installs
Brand Awareness
Engagement
Reach
Traffic
Views
|
Intermediate | Medium | View |
| TikTok Playable Ads | Social Media |
App Installs
Engagement
Lead Generation
Traffic
Views
|
Intermediate | Medium | View |
| TikTok Shop | Social Media |
Customer Acquisition
Engagement
Reach
Sales
Traffic
|
Intermediate | Medium | View |
| TikTok Spark Ads | Social Media |
Brand Awareness
Engagement
Reach
Traffic
Views
|
Intermediate | Medium | View |
| TikTok TopView Ads | Social Media |
Brand Awareness
Engagement
Reach
Views
|
Intermediate | Medium | View |
| TikTok Video Shopping Ads (VSA) | Social Media |
Engagement
Product Launch
Reach
Sales
Traffic
|
Intermediate | Medium | View |