Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Name	Channel	Objective	Difficulty	Cost
Track ad performance with digital analytics tools	Display Advertising	Brand Awareness Customer Acquisition Engagement Lead Generation Reach Sales Traffic Views	Intermediate	Medium	View
Track ambassador performance through dedicated analytics tools	Affiliates	Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Track and measure referral success with analytics tools	Affiliates	Customer Acquisition Engagement Lead Generation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Track listener engagement and adjust strategies accordingly	Radio	Customer Satisfaction Engagement Retention Trust and Loyalty	Intermediate	Medium	View
Track radio ad performance through listener surveys	Radio	Brand Awareness Customer Satisfaction Engagement Enhance Brand Reputation Reach Trust and Loyalty	Intermediate	Medium	View
Train sales staff to identify upselling opportunities during customer interactions	In-Store	Customer Satisfaction Retention Sales Trust and Loyalty	Intermediate	Medium	View
Train spokespeople to handle media and public inquiries	PR	Brand Awareness Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Train staff on crisis communication and customer handling	PR	Customer Satisfaction Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Train staff on data analytics tools and techniques to enhance capabilities	Events	Customer Satisfaction Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Train staff to handle inbound calls professionally and effectively	Telemarketing	Customer Satisfaction Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Train staff to handle outbound calls professionally and effectively	Telemarketing	Customer Satisfaction Enhance Brand Reputation Lead Generation Trust and Loyalty	Intermediate	Medium	View
Train support staff to provide consistent, empathetic, and efficient service	In-Store	Customer Satisfaction Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Train teams on data-driven decision-making and analytics tools	Events	Customer Satisfaction Engagement Enhance Brand Reputation Retention Trust and Loyalty	Intermediate	Medium	View
Transcribe episodes to improve SEO and accessibility	Content	Brand Awareness Engagement Enhance Brand Reputation Traffic Trust and Loyalty	Intermediate	Medium	View
Turn a series of articles into an eBook or whitepaper	Content	Brand Awareness Engagement Enhance Brand Reputation Lead Generation Trust and Loyalty	Intermediate	Medium	View
Update ads regularly to maintain freshness and relevance	Display Advertising	Brand Awareness Engagement Enhance Brand Reputation Reach Retention Sales Traffic Trust and Loyalty	Intermediate	Medium	View

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