Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
Name | Channel | Objective | Difficulty | Cost | |
---|---|---|---|---|---|
Update all marketing collateral, including email templates and business cards | Print Media |
Brand Awareness
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Update brochure content regularly to maintain relevance | Print Media |
Brand Awareness
Customer Satisfaction
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Update old content with new data and insights to improve relevance | Content |
Engagement
Enhance Brand Reputation
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
Upload high-quality, professionally edited videos | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
Views
|
Intermediate | Medium | View |
Use A/B testing for different ad creatives | Display Advertising |
Brand Awareness
Customer Acquisition
Engagement
Enhance Brand Reputation
Lead Generation
Reach
Sales
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
Use A/B testing for email copy, design, and CTA optimisation |
Customer Acquisition
Engagement
Lead Generation
Retention
Sales
Traffic
|
Intermediate | Medium | View | |
Use A/B testing to optimise design and content layout | Content |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Sales
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
Use A/B testing to optimise headlines, images, and CTAs in content | Content |
Customer Acquisition
Engagement
Lead Generation
Retention
Sales
Traffic
|
Intermediate | Medium | View |
Use A/B testing to optimise pricing and value communication |
Customer Acquisition
Customer Satisfaction
Engagement
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
Use A/B testing to refine ad creatives and formats | Display Advertising |
Brand Awareness
Customer Acquisition
Engagement
Enhance Brand Reputation
Lead Generation
Sales
Traffic
|
Intermediate | Medium | View |
Use A/B testing to refine ad performance | Display Advertising |
Customer Acquisition
Engagement
Lead Generation
Retention
Sales
Traffic
|
Intermediate | Medium | View |
Use A/B testing to validate assumptions and refine strategies |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Sales
Traffic
Trust and Loyalty
|
Intermediate | Medium | View | |
Use Bing’s social media integration to drive traffic from social signals | Social Media |
Brand Awareness
Engagement
Reach
Traffic
|
Intermediate | Medium | View |
Use CRM data to personalise outreach and nurture high-value leads |
Customer Acquisition
Customer Satisfaction
Engagement
Lead Generation
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
Use Etsy’s SEO tools to optimise shop and product visibility | Search Engines |
Brand Awareness
Customer Acquisition
Engagement
Reach
Sales
Traffic
Views
|
Intermediate | Medium | View |
Use Facebook Insights to refine content strategy | Social Media |
Engagement
Enhance Brand Reputation
Reach
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |