Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
Name | Channel | Objective | Difficulty | Cost | |
---|---|---|---|---|---|
Use Facebook Live to interact directly with followers | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
Views
|
Intermediate | Medium | View |
Use LinkedIn Analytics to refine content strategy | Social Media |
Engagement
Enhance Brand Reputation
Lead Generation
Reach
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
Use LinkedIn and other platforms to share executive insights and achievements | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Lead Generation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
Use NPS (Net Promoter Score) surveys to measure customer satisfaction |
Customer Satisfaction
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View | |
Use POS displays to enhance brand visibility and recognition | In-Store |
Brand Awareness
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Use POS displays to promote new or seasonal products | In-Store |
Brand Awareness
Engagement
Product Launch
Reach
Sales
|
Intermediate | Medium | View |
Use PPC and social media ads to attract new customers | Social Media |
Brand Awareness
Customer Acquisition
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
Use PR to highlight executive expertise in industry media | PR |
Brand Awareness
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
Use QR codes in ads to drive online engagement | Display Advertising |
Customer Acquisition
Engagement
Lead Generation
Traffic
|
Intermediate | Medium | View |
Use Rich Pins to provide more context and drive traffic | Social Media |
Brand Awareness
Engagement
Sales
Traffic
|
Intermediate | Medium | View |
Use SEO best practices in podcast titles and descriptions | Search Engines |
Brand Awareness
Engagement
Traffic
Views
|
Intermediate | Medium | View |
Use SEO best practices to optimise how-to content for search engines | Search Engines |
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Reach
Traffic
Trust and Loyalty
Views
|
Intermediate | Medium | View |
Use SMS for timely updates (order status, appointment reminders) | Mobile |
Customer Satisfaction
Engagement
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
Use SMS surveys or polls to gather customer feedback | Mobile |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
Use Snapchat Stories to share engaging, behind-the-scenes content | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
Views
|
Intermediate | Medium | View |
Use TikTok’s Stitch and Duet features to create engaging content | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Views
|
Intermediate | Medium | View |