Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Name	Channel	Objective	Difficulty	Cost
Use Twitter Analytics to monitor performance and optimise strategy	Social Media	Engagement Enhance Brand Reputation Reach Retention Traffic Trust and Loyalty	Intermediate	Medium	View
Use Vimeo’s advanced privacy settings to control video access	Content	Customer Satisfaction Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Use Vimeo’s interactive tools to engage viewers	Content	Brand Awareness Engagement Enhance Brand Reputation Views	Intermediate	Medium	View
Use Yahoo Localworks for local SEO and increased visibility	Search Engines	Brand Awareness Customer Acquisition Engagement Reach Traffic	Intermediate	Medium	View
Use YouTube playlists to organise content and increase watch time	Social Media	Engagement Enhance Brand Reputation Retention Views	Intermediate	Medium	View
Use a CRM system to keep track of customer interactions and preferences	Email	Customer Satisfaction Engagement Lead Generation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Use a content recommendation network to promote content across websites	Display Advertising	Brand Awareness Engagement Reach Traffic Views	Intermediate	Medium	View
Use a multi-channel approach to promote activations before, during, and after the event	Events	Brand Awareness Engagement Reach Sales Traffic	Intermediate	Medium	View
Use a phased approach to enter new markets gradually	Events	Brand Awareness Customer Acquisition Enhance Brand Reputation Lead Generation Reach Sales Trust and Loyalty	Intermediate	Medium	View
Use a points system where customers earn points for every purchase	In-Store	Customer Satisfaction Engagement Retention Sales Trust and Loyalty	Intermediate	Medium	View
Use a targeted approach by sampling products in specific markets or demographics	Events	Brand Awareness Customer Acquisition Engagement Lead Generation Sales Trust and Loyalty	Intermediate	Medium	View
Use ad extensions (sitelinks, callouts) to enhance ad visibility	Search Engines	Brand Awareness Engagement Lead Generation Reach Sales Traffic	Intermediate	Medium	View
Use ambassadors for product feedback and testing	Community	Customer Satisfaction Engagement Enhance Brand Reputation Trust and Loyalty	Intermediate	Medium	View
Use analytics to identify and replicate viral content patterns	Content	Brand Awareness Engagement Enhance Brand Reputation Reach Traffic Views	Intermediate	Medium	View
Use analytics to monitor performance and adjust strategy	Search Engines	Customer Satisfaction Engagement Enhance Brand Reputation Retention Sales Traffic Trust and Loyalty	Intermediate	Medium	View
Use analytics to personalise marketing campaigns based on customer data	Email	Customer Satisfaction Engagement Enhance Brand Reputation Retention Sales Trust and Loyalty	Intermediate	Medium	View

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